Website: http://www.foliomag.com/sales-and-marketing
Members: 250
Latest Activity: 1 day ago
I've just accepted a position as the Ad Director for the largest & oldest minority-owned newspaper in South Florida. It touts cum. readership in excess of 300,000 loyal intelligent readers with…
Started by Carolyn Von Albert Jan 25.
Where are the best places to look for reliable, highly motivated, part-time, and knowledgeable web ad salespeople? Considering the current economic climate, I would like to know where exceptional ad…
Started by Paula Bisacre. Last reply by Robin Kofsky Jan 17.
Just wondering if anyone has feedback about using rate cards for digital media, and the degree these should be shared with potential clients.
Started by Keith Gregory. Last reply by Keith Gregory Jan 14.
I need to find the best CRM for media sales, any suggestions?
Started by Megan M. Van Petten. Last reply by Hal Jordan Dec. 29, 2009.
For those of you who sell or offer integrated media packages, I am wondering what you use as an introduction or leave behind on a sales call? A customized marketing brochure that gives a snap shot of…
Tagged: design, management, ceo, sales
Started by Brett Bonnville. Last reply by Sarah Owen Nov. 5, 2009.
I'm starting a uniquely formatted fashion publication, and though I do not want my publication to solely depend upon ad sales for revenue, I do know, being realistic, that ad sales is apart of buildi…
Tagged: reps, independent, sales, ad
Started by Tenisha Anderson. Last reply by Sam Bonfante Oct. 12, 2009.
The media world is getting so complex…reps must know how display ads work with search, social media and mobile platforms. Media sellers have to know much more than their editorial calendar and their…
Tagged: support, sales, ad, kits, media
Started by Leslie Laredo. Last reply by Larry Mason Oct. 8, 2009.
I need help. We publish a successful regional horses magazine but I feel our growth is limited. We have one sales person in house who averages $35,000 month and two other part-time ones. Can anyone g…
Started by Jim Hargrove. Last reply by Eddie Lee Rider, Jr. Sep. 27, 2009.
We're going out to tender to publish our member magazine - a 130,000 run in the finance and business sector - and we have an opportunity to recut our ad sales management structure with a publisher.…
Started by Ben. Last reply by Debbie Dawson Aug. 30, 2009.
Is anyone using dual ad zone sales: IE: 1 ad zone for a button on the site or the advertorial at a flat rate AND an adzone on completion of a contact form in association that charges per impression?…
Tagged: demographics, generation, lead, user, data
Started by Michael Zingalis May. 22, 2009.
I am looking for GO green companies to get on board for sponsorship and product placement --for one of the first to be done in the NYC area -- Several schools are onboard in what we have done to furt…
Started by David Baker May. 1, 2009.
Why can’t I get pricing up front from so many of these CRM companies?
Tagged: CRM
Started by SamGreg. Last reply by Jakub Gorner Apr. 13, 2009.
We curerntly use the Pharmaceutical Marketers' Directory quite a bit. Does anyone know if there is a more general directory out there for the consumer world?
Started by Nicole Louderback Apr. 9, 2009.
I have a client that has asked for information about the value of a Right Hard read position. Having searched the internet, I can not find anything that seems like it is based upon any research. I ca…
Started by Andrew Hardin. Last reply by John Payne Mar. 24, 2009.
Hello! We are international media representatives for leading consumer and trade print media. We are looking to outsource ad sales to independent sub-agents on a commission basis. What is the indust…
Started by John Holmes. Last reply by Brenda George Mar. 20, 2009.
We publish a regional high quality niche publication [home design & shelter], and we are constantly being beat out in obtaining ad sales by larger distributed, regional publications [city mags &a…
Tagged: distribution, circulation, readership, marketing, sales
Started by Brett Bonnville. Last reply by Brett Bonnville Dec. 13, 2008.
My clients are asking for geo-target advertising options on our Web site. What kind of premium (over rate card) should I be asking/getting for geo-targeted web campaigns?
Started by Andy Pemberton. Last reply by Kerry Smith Nov. 27, 2008.
Looking to see if anyone here has had any success selling online video? We've done an ok job at Aviation Week: http://www.aviationweek.com/aw/video/ We have the benefit of a top notch brand and su…
Tagged: events, future, of, publishing, engagement
Started by Keith Gregory. Last reply by Michael Zingalis Nov. 7, 2008.
I am looking for a strong sales manager to oversee all selling activity for a new regional consumer web site. Good Roladex and relevant selling experience is a must. If you are interested or have som…
Started by Don Tydeman Oct. 18, 2008.
When purchasing software – 1. What captures your attention FIRST? a) Features List b) Sleekness/Look & Feel c) Other – Please Explain 2. Does your answer to the above drive your purchasing decis…
Started by Melis. Last reply by Joshua Thomas Sep. 24, 2008.
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