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Advertising Sales

Website: http://www.foliomag.com/sales-and-marketing
Members: 238
Latest Activity: 1 day ago

Discussion Forum

Paula Bisacre

BEST SOURCES FOR FINDING WEB AD SALESPEOPLE??? 4 Replies

Where are the best places to look for reliable, highly motivated, part-time, and knowledgeable web ad salespeople? Considering the current economic climate, I would like to know where exceptional a...

Started by Paula Bisacre. Last reply by paul debraccio Nov 5.

Brett Bonnville

Integrated Sales 1 Reply

For those of you who sell or offer integrated media packages, I am wondering what you use as an introduction or leave behind on a sales call? A customized marketing brochure that gives a snap shot ...

Tagged: design, management, ceo, sales

Started by Brett Bonnville. Last reply by Sarah Owen Nov 5.

Megan M. Van Petten

What CRM are you using? 20 Replies

I need to find the best CRM for media sales, any suggestions?

Started by Megan M. Van Petten. Last reply by Barbara brown Oct 24.

Tenisha Anderson

Searching for independent sales rep. 3 Replies

I'm starting a uniquely formatted fashion publication, and though I do not want my publication to solely depend upon ad sales for revenue, I do know, being realistic, that ad sales is apart of buil...

Tagged: reps, independent, sales, ad

Started by Tenisha Anderson. Last reply by Sam Bonfante Oct 12.

Leslie Laredo

Media Kits for web sites 1 Reply

The media world is getting so complex…reps must know how display ads work with search, social media and mobile platforms. Media sellers have to know much more than their editorial calendar and thei...

Tagged: support, sales, ad, kits, media

Started by Leslie Laredo. Last reply by Larry Mason Oct 8.

Jim Hargrove

Magazine looking to add indendent reps 4 Replies

I need help. We publish a successful regional horses magazine but I feel our growth is limited. We have one sales person in house who averages $35,000 month and two other part-time ones. Can anyone...

Started by Jim Hargrove. Last reply by Eddie Lee Rider, Jr. Sep 27.

Ben

Ad sales management structure 2 Replies

We're going out to tender to publish our member magazine - a 130,000 run in the finance and business sector - and we have an opportunity to recut our ad sales management structure with a publisher....

Started by Ben. Last reply by Debbie Dawson Aug 30.

Michael Zingalis

This may seem dumb, but...

Is anyone using dual ad zone sales: IE: 1 ad zone for a button on the site or the advertorial at a flat rate AND an adzone on completion of a contact form in association that charges per impression...

Tagged: demographics, generation, lead, user, data

Started by Michael Zingalis May 22.

David Baker

Interactive Yearbooks

I am looking for GO green companies to get on board for sponsorship and product placement --for one of the first to be done in the NYC area -- Several schools are onboard in what we have done to fu...

Started by David Baker May 1.

SamGreg

---------------------CRM------------------------ 1 Reply

Why can’t I get pricing up front from so many of these CRM companies?

Tagged: CRM

Started by SamGreg. Last reply by Jakub Gorner Apr 13.

Nicole Louderback

Consumer Directory

We curerntly use the Pharmaceutical Marketers' Directory quite a bit. Does anyone know if there is a more general directory out there for the consumer world?

Started by Nicole Louderback Apr 9.

Andrew Hardin

Right Hand Read 4 Replies

I have a client that has asked for information about the value of a Right Hard read position. Having searched the internet, I can not find anything that seems like it is based upon any research. I ...

Started by Andrew Hardin. Last reply by John Payne Mar 24.

John Holmes

Commission structure for independent sub-agents? 3 Replies

Hello! We are international media representatives for leading consumer and trade print media. We are looking to outsource ad sales to independent sub-agents on a commission basis. What is the indu...

Started by John Holmes. Last reply by Brenda George Mar 20.

Brett Bonnville

Niche vs Large Dist. Sales Challenge 2 Replies

We publish a regional high quality niche publication [home design & shelter], and we are constantly being beat out in obtaining ad sales by larger distributed, regional publications [city mags ...

Tagged: distribution, circulation, readership, marketing, sales

Started by Brett Bonnville. Last reply by Brett Bonnville Dec. 13, 2008.

Andy Pemberton

Geo-target $ premium 2 Replies

My clients are asking for geo-target advertising options on our Web site. What kind of premium (over rate card) should I be asking/getting for geo-targeted web campaigns?

Tagged: online, rates, sales

Started by Andy Pemberton. Last reply by Kerry Smith Nov. 27, 2008.

Keith Gregory

Video - Any success stories - specifically b2b?- making money? 1 Reply

Looking to see if anyone here has had any success selling online video? We've done an ok job at Aviation Week: http://www.aviationweek.com/aw/video/ We have the benefit of a top notch brand and ...

Tagged: events, future, of, publishing, engagement

Started by Keith Gregory. Last reply by Michael Zingalis Nov. 7, 2008.

Don Tydeman

looking for Long Island, NY, sales manager

I am looking for a strong sales manager to oversee all selling activity for a new regional consumer web site. Good Roladex and relevant selling experience is a must. If you are interested or have s...

Started by Don Tydeman Oct. 18, 2008.

Melis

Your Software Tools :: Form vs. Function 4 Replies

When purchasing software – 1. What captures your attention FIRST? a) Features List b) Sleekness/Look & Feel c) Other – Please Explain 2. Does your answer to the above drive your purchasing dec...

Started by Melis. Last reply by Joshua Thomas Sep. 24, 2008.

Ksenia

Ad department for Internet-project

Dear colleagues, I'm starting an internet project. Now the main issue is ad department organizing. In our holding we have agency selling ad online and magazine covering the same issues as future we...

Tagged: online, selling, department, ad

Started by Ksenia Sep. 23, 2008.

Krystal

Are you a foodie? Can you sell to Automotive/ financial accounts? 2 Replies

Hi all, Saveur is in search of an energetic and passionate Sales Executive for the Automotive and Financial sectors. They are looking for someone out of publishing with an active account list in t...

Started by Krystal. Last reply by Eddie Lee Rider, Jr. Sep. 14, 2008.

FOLIO: Sales Blog

Boating Industry, Magazines Less Buoyant This Year

In this down economy, it isn’t any big surprise that automotive and financial have been two of the hardest-hit markets. Out of the 12 advertising categories tracked by the Publishers Information Bureau, they saw the steepest declines through the first nine months, with ad pages falling 47.3 percent and 47 percent, respectively.

Another industry that’s taken a beating this year is boating. I was reading the editor’s note yesterday on boating trade publication Soundings Trade Only’s Web site, written by Bill Sisson (he was my editor when I worked as a staff writer at Trade Only’s consumer-side sister Soundings magazine a few years ago—he now oversees editorial for both titles). In it, Sisson looked back over the last 12 months, detailing the dramatic impact the down economy has had on the boating industry.

One takeaway I found, well, astounding:

The job loss estimates are staggering for an industry our size. By some accounts, as many as 200,000 jobs—perhaps 75 percent of the work force—have vanished since 2005, with the vast majority of those coming from manufacturing.

And, inevitably, as that industry declined, so has the consumer boating magazine market. Through the first three quarters, the seven titles tracked by PIB averaged a 38.1 percent loss in ad pages. (I didn’t include Power Cruising since it folded in March). The industry average in ad page declines was 27.2 percent.

“When demand evaporated and wholesale credit became difficult to get, builders and dealers did their best to hold onto their cash,” Sisson told me of the declines in the boating industry. “Companies went into survival mode, shutting or slowing production lines, furloughing workers, cutting costs wherever they could, including their advertising budgets.”

Sounds a lot like what’s happened in magazine publishing. While Soundings has felt the same declines as other boating magazines (“we’ve held up as well as most, and better than some”), Sisson said magazine publishers in his market will need to keep a careful watch over expense control, as well continue to diversify their product portfolios beyond the printed page.

“Boating titles will need to develop a broad strategy for maintaining their current audience, winning new readers and viewers, and offering advertisers and other partners a 360-degree program for reaching target audiences,” he said.

Looking forward, Sisson hopes new products will help jumpstart demand in the boating industry. He said the industry is looking at the Fort Lauderdale International Boat Show next week as a barometer of sorts for how sales might fare in the coming months.

But are people actually budgeting for a new 40-footer this year? Maybe an Average Joe like me isn’t, but a die-hard boater might be, right?

Ad Page Totals Through the Third Quarter:

TITLE
 2009 2008 % CHNG
Boating 320.26 648.30
-50.6
Boating Life
168.88 457.90 -63.1
Cruising World
625.19 763.32 -18.1
Motorboating
278.33 374.84 -25.7
Power & Motoryacht
674.55 1,531.79 -56.0
Sailing World
286.44
369.66 -22.5
Yachting
968.25 1,403.62 -31.0

Source: PIB

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‘Serious’ U.K. Publications Band Together for Marketing Push

Is there a shortage of people reading “serious” magazines across the Atlantic?

Fifteen U.K.-based magazine publishers think so. They’ve formed the Cultural Publications Group, a joint marketing venture tasked with showing “the breadth of titles that are available at the more serious end of the market.”

The idea behind the initiative, so the group says, is to expose their magazines to a wider audience. Magazines participating in the collaboration include BBC Music, The Spectator, New Scientist, and The Week, among others.

Over the next several weeks, more than 1.3 million leaflets will be distributed (800,000 inside the group’s magazines, the rest in other magazines and newspapers) directing readers to a Web site where they can browse the group’s magazines and order subscriptions.

And, depending on how many issues are ordered, some subscription prices have been discounted more than 70 percent. One offer, for three issues of Lonely Planet magazine, for example, costs roughly $1.60. Another offer, for six issues of The Week, is free. That’s right. Completely free.

Haven’t we seen enough evidence that discounting subscriptions, especially during a time when advertising dollars are evaporating, doesn’t work? Sure, publishers get a few extra subscribers for a short time but what does it matter if they can’t turn those numbers into ad dollars? Selling a sub for pennies on the dollar (or a pence on the pound) doesn’t do much for a publisher’s bottom line.

To be fair, though, not all of the Cultural Publications Group’s subs are at bargain basement prices. For instance, while a three-issue order of BBC Music costs less than $5, a 39-issue order will cost more than $180.

And, the folks at Cultural Publications Group seem hopeful the effort will result in considerable ROI in terms of data sharing. “The value to the publishers is that it (should) help them gain more subscribers at a very low cost per order,” group co-organizer Don Brown wrote in an email to me this week. Brown—who serves as business development director for ThreePM, the company that built the group’s Web site and manages the subscription operation—was involved in an earlier iteration of the Cultural Publications Group from 2002 to 2005.

“All the magazines taking part are very savvy sub marketers and derive most of their revenue from their subscription income,” Brown continued. “The promotion allows them to cross sell to the other group members and to have visibility in media that they may not ordinarily be able to afford … The related benefit is that because all response data will be shared among the group, titles will be able to target the third party media that has been most successful for them.”

Interesting. So, might we expect to see a similar group pop up on this side of the pond, made up of magazines like the Economist and the Atlantic? I doubt it.

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Google to Make Publishers Rich with Display Ads?

The news that Google will now broker display ads much as it does text ads is positioned by the company as being a way for publishers to make more money by selling remnant banner space. Here's the article in the WSJ [subscription only].

I have a few issues. First of all, many vertical niche publishers already have relationships in place with ad networks that suck up and sell all of their remnant space. For example, we partner with IDG TechNetwork and are generally happy. There are hundreds of other networks like this. But our experience and what I have heard from others is that the revenues from these sources just keep on dropping as inventory increases and advertisers demand more services for less cost-per-impression and cost-per-click.

As I have said before, the media business is suffering from not so much "dollars into dimes" but "dollars into pennies."

So, first, publishers are NOT going to make any significant money from this. (Four years ago we made $600 to $700 per month from Google adwords. More recently, it dropped to less than $100 per month. We have removed them from our site).

This experience, which is pretty universal unless your ad page view growth outstrips Google's decreasing returns, means that web publishers like us will tell Google to "take a hike."

I've also heard from customers—advertisers—that they are growing increasingly suspect of their Google adwords investments. As such, I don't even know if the idea will fly for Google. Not everything they do works.

Maybe by placing display ads on the blogs of individuals with day jobs who currently get no revenue for their efforts, they will be satisfied with a few hundred dollars per month versus nothing. But for professional Web publishers, for certain, the idea that Google is now going to make us rich is a joke.

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Report: P&G, J&J Lead the Pack in ’09 Print Ad Spending

It’s no shock that TNS Media Intelligence’s U.S. Advertising Expenditures report, which was released Wednesday, showed print media continuing to see ad page rollbacks: specifically, a 20.9 percent total decline. Among the publishing sectors hardest hit were Spanish Language Magazines (-27.3 percent) and B-to-B (-26.7 percent), with Consumer Magazines faring better (or, less badly?) at 20.1 percent.

Despite another round of bleak numbers for the industry, one bright spot is that this data reports that global advertisers are still spending in print.

TNS Media Intelligence told FOLIO: that Procter & Gamble ranked number one among advertisers devoting the most advertising dollars to magazines in the first half of 2009, spending P&G spent $406.7 million. Despite topping the charts, P&G, as well as other high-ranking Johnson & Johnson, Kraft Foods and L’Oreal, ultimately spent less in the first half of 2009 versus the same period in 2008.

But recession-friendly advertisers Wal-Mart, Unilever and Campbell Soup Co.—ranking fifth, sixth and seventh in ad spending for 2009—did up their print spending. Wal-Mart alone grew from $120 million in 2008 to $128.8 million print advertising dollars this year over last, while others, including Time Warner and Clorox, bucked the trend.

 

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American Apparel Squeezed Over ‘Inappropriate’ Ad in Vice

I’m surprised it took this long.

American Apparel, the mega clothing retailer known as much for its risqué advertisements as it is for its cotton t-shirts and underwear, has had an ad campaign banned by the Advertising Standards Authority, a U.K. advertising regulator.

The campaign, which appeared on the back cover of the U.K. edition of irreverent New York-based magazine Vice, featured a series of six photos of a “young looking girl” wearing the retailer’s “Flex Fleece” zip-up hoody. In the photos, the girl was seen “exposing progressively more skin in each photo in the series,” suggesting that “she was stripping off for an amateur-style photo shoot,” the ASA said.

In its ruling, the ASA banned the ad claiming it “could be seen to sexualise a model who appeared to be a child, under the age of 16 years” and concluded that it was “inappropriate and could cause serious offence to some readers.” In a statement, American Apparel said it agreed to stop using the ad, but also noted that the ASA’s assessment was in response to “a single citizen complaint.”

While I can’t say I’m shocked that American Apparel’s racy ads caught the ire of an advertising watchdog (and previously of film director Woody Allen), I find this story tough to swallow for two reasons. One: That U.K.’s big ad regulator would expend enough resources to ban an ad campaign based on just one complaint. And, two: Out of all of American Apparel’s advertising partners—online and in print—that Vice magazine was the platform for this controversy.

American Apparel’s half naked models shouldn’t be anything new for Vice readers. The retailer has been advertising in the magazine since its first issue launched in 2003.

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1 Comment

Marlene L Hendrickson Comment by Marlene L Hendrickson on July 14, 2008 at 5:22pm
Any association ad sales folks out there willing to chat about how your sales have (or haven't) slown down due to a tightening economy? Strategies you're using to get through this and into 2009?
 

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Kerry Smith Eddie Lee Rider, Jr. John Payne Keith Gregory Spencer Longshore III Tom Gaughan Michael Zingalis Brett Bonnville Jakub Gorner Sam Bonfante Kem Balani Melis Megan M. Van Petten Joshua Thomas SamGreg Andrew Hardin Vicki Leslie Laredo Tim Kasperovich FOLIO MediaPRO Team Eric Temple-Morris Kevin Boyle Judy Lewis Jo Ann Cloud Jimmy Dean Charlie Deane Damon Wolf Vince Saputo Krystal Erika Geiss
 
 

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