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Andrew Hardin

Right Hand Read

I have a client that has asked for information about the value of a Right Hard read position. Having searched the internet, I can not find anything that seems like it is based upon any research. I can't believe that there is not a white paper that has been written to cover this subject. Can anyone provide any help in finding something?

Thanks,

Andy Hardin

ahardin@mckinneytx.org

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Tom Gaughan Permalink Reply by Tom Gaughan on October 11, 2008 at 10:56am
This is taken from the Kristocreative website. See link below

http://www.kristofcreative.com/learning/advertising/magazine-ad-eff...

Contrary to public belief, ads opposite editorials do not perform any better than the norm. In addition, right-hand page ads versus left-hand page ads showed no difference in ad effectiveness scores. (Starch Tested Copy, Volume 1, No. 5)

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Vicki Permalink Reply by Vicki on November 10, 2008 at 10:39am
I have uploaded the 2008 Magazine Publishing Association handbook. On page 26 you will some information that may help you.
Attachments:

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Andrew Hardin Permalink Reply by Andrew Hardin on November 10, 2008 at 11:35am
Thanks Vicki -

That's good information.

Andy Hardin

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John Payne Permalink Reply by John Payne on March 24, 2009 at 7:56am
Andy . . . I know this post is old but . . . Readex has all the information you will need about ad placement. Contact Jack Semler.

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