Right Hand Read

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Permalink Reply by Tom Gaughan on October 11, 2008 at 10:56am

This is taken from the Kristocreative website. See link below

http://www.kristofcreative.com/learning/advertising/magazine-ad-eff...

Contrary to public belief, ads opposite editorials do not perform any better than the norm. In addition, right-hand page ads versus left-hand page ads showed no difference in ad effectiveness scores. (Starch Tested Copy, Volume 1, No. 5)

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Permalink Reply by Vicki on November 10, 2008 at 10:39am

I have uploaded the 2008 Magazine Publishing Association handbook. On page 26 you will some information that may help you.

Attachments:

• MPH Handbook 0708.pdf, 862 KB

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Permalink Reply by Andrew Hardin on November 10, 2008 at 11:35am

Thanks Vicki -

That's good information.

Andy Hardin

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Permalink Reply by John Payne on March 24, 2009 at 7:56am

Andy . . . I know this post is old but . . . Readex has all the information you will need about ad placement. Contact Jack Semler.

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