Magazine & eMedia Publishing Professional & Social Network
Right Hand Read
I have a client that has asked for information about the value of a Right Hard read position. Having searched the internet, I can not find anything that seems like it is based upon any research. I can't believe that there is not a white paper that has been written to cover this subject. Can anyone provide any help in finding something?
Thanks,
Andy Hardin
ahardin@mckinneytx.org
Thanks,
Andy Hardin
ahardin@mckinneytx.org
Replies to This Discussion
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Permalink Reply by Tom Gaughan on -
This is taken from the Kristocreative website. See link below
http://www.kristofcreative.com/learning/advertising/magazine-ad-eff...
Contrary to public belief, ads opposite editorials do not perform any better than the norm. In addition, right-hand page ads versus left-hand page ads showed no difference in ad effectiveness scores. (Starch Tested Copy, Volume 1, No. 5)
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Permalink Reply by Vicki on -
I have uploaded the 2008 Magazine Publishing Association handbook. On page 26 you will some information that may help you.
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MPH Handbook 0708.pdf, 862 KB
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Permalink Reply by Andrew Hardin on -
Thanks Vicki -
That's good information.
Andy Hardin
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Permalink Reply by John Payne on -
Andy . . . I know this post is old but . . . Readex has all the information you will need about ad placement. Contact Jack Semler.
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