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Video - Any success stories - specifically b2b?- making money?
Looking to see if anyone here has had any success selling online video?
We've done an ok job at Aviation Week:
http://www.aviationweek.com/aw/video/
We have the benefit of a top notch brand and superb video team that have done professional documentary work.
But, my take is the ad market in the b2b space, just isn't there yet for pre-roll style advertisements, and I have yet to see how to translate the engagement of the user into a compelling advertiser benefit.
For our group, and for many b2b titles, I see 2 potential uses of video content- editorially generated content from industry trade shows & sponsored supplied product demo videos.
Would love to hear anyone else's take!
We've done an ok job at Aviation Week:
http://www.aviationweek.com/aw/video/
We have the benefit of a top notch brand and superb video team that have done professional documentary work.
But, my take is the ad market in the b2b space, just isn't there yet for pre-roll style advertisements, and I have yet to see how to translate the engagement of the user into a compelling advertiser benefit.
For our group, and for many b2b titles, I see 2 potential uses of video content- editorially generated content from industry trade shows & sponsored supplied product demo videos.
Would love to hear anyone else's take!
Tags: ad, b2b, engagement, events, future, monetization, money, of, publishing, sales
Replies to This Discussion
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Permalink Reply by Michael Zingalis on -
I saw an interesting use for videos with a recent client site.
Videos w/associated PowerPoint slides:
I have a client in the UK that runs a conference series / b2b magazine on datacenter management, and they use it as a supplement for past conference visitors, and as a related item in association to news / whitepapers / events.
www.datacenterdynamics.com
They will have a brand new design up in approx 2 weeks. They have integrated the video version into the system in the new design vs. framing it in the current version. Nice site for anyone in the industry.
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