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Ad sales management structure
We're going out to tender to publish our member magazine - a 130,000 run in the finance and business sector - and we have an opportunity to recut our ad sales management structure with a publisher.
We currently have a straight up ad sales management fee with a guaranteed minimum revenue (which is low to the point of irrelevant) and no commission structure.
We want to strike the balance between the publisher taking on at least some risk so they are motivated to work hard and profit sharing so we can have a positive business relationship over the course of the contract.
Does anyone have any success stories or any best practice recommendations on which direction we should go?
We currently have a straight up ad sales management fee with a guaranteed minimum revenue (which is low to the point of irrelevant) and no commission structure.
We want to strike the balance between the publisher taking on at least some risk so they are motivated to work hard and profit sharing so we can have a positive business relationship over the course of the contract.
Does anyone have any success stories or any best practice recommendations on which direction we should go?
Replies to This Discussion
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Permalink Reply by John Payne on -
Ben . . . I assume this is a start-up and I also assume you are using independent sales firms. Am I correct? If you'd like to have this conversation offline, contact me at john.payne@paynebusinessmedia.com as I can share several models with you especially if I have more information.
John
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Permalink Reply by Debbie Dawson on -
We are expanding and need to build a strong sales team...would love to speak to you.
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