Magazine & eMedia Publishing Professional & Social Network
Geo-target $ premium
My clients are asking for geo-target advertising options on our Web site. What kind of premium (over rate card) should I be asking/getting for geo-targeted web campaigns?
Replies to This Discussion
-
Permalink Reply by Keith Gregory on -
I've got a fairly high CPM on the site I help sell for, but I have usually applied a 10 or 15% premium, figuring most advertisers are used to this from premium print positioning. Mind you, my site is B2B, and I have tried to avoid getting 'too' geo, e.g., California vs. So Cal.
-
Permalink Reply by Kerry Smith on
-
Because micro-targeted web ads will likely reduce traffic and click-thrus (since the audience will be smaller than a larger buy), the advertiser's ad will be theoretically "up" for a much longer period of time. I would charge a 20% premium, plus perhaps a "set up" charge to offset programming time and ad serving programming.
Sign in
Latest Activity
Patricia,
I am from Mechanicsburg pa. Having stepdaughters 16 & 12, a 9 year old son and a 15 month daughter (whew) I say thank you! Our teens need to have a special interest magazine in their stomping grounds. Best wishes and where do I subscribe...
Hello Denise,
I well understand the challenge you are facing. We are a provider of emagazine technology and have drastically changed our products and our approach over the last 7 years. The proof is in the analytics but then the question becomes h...
Hello, my name is Ursula Koons. I have worked for Fr Communications, a commercial printer for the past 13 years. I have worked in our digital arm as the Technical Manager focusing on web-based solutions and custom development. As of Friday it came...
Groups
-
Women in Publishing
152 members
-
Media Entrepreneurs
80 members
-
Marketing
176 members
-
Online Publishing Busi...
287 members
-
Florida Magazine Assoc...
48 members
-
b2b
356 members
-
Social Media Marketing
180 members
-
Advertising Sales
240 members
-
START
76 members
-
Atlanta Publishing
24 members
Help Us Grow
Please Invite your co-workers & friends to join your network. They'll automatically be added to your Friends List. Click Now
Member Search
Badge
Commercial Use Limitations: Use of any content features (blogs, forums, messaging, etc) for direct self-promotion, spamming, etc. will result in account termination. Profiles are for individuals only at this time, not companies. Profile headshots should not include company logos. Publishing/Media companies (non vendors) may create groups for their employees. Vendors see this post for more information.
© 2009 Created by FOLIO MediaPRO Team
