Magazine & eMedia Publishing Professional & Social Network
Integrated Sales
For those of you who sell or offer integrated media packages, I am wondering what you use as an introduction or leave behind on a sales call? A customized marketing brochure that gives a snap shot of success stories or capabilities would seem to be the best answer. Leaving a magazine and/or business card often pigeon holes us as a one element media company in the mind of the prospect, which then requires more contact time to reposition what we are really about.
I'd like to hear how others address this.
Thx.
I'd like to hear how others address this.
Thx.
Tags: ceo, design, management, sales
Replies to This Discussion
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Permalink Reply by Sarah Owen on -
Hi Brett, initial sales calls cold calls I think the best approach in the beginning is only leave business card and get name of person you need to talk to then goal would be to get the meeting or conference call to qualify 1st then start getting them specific marketing pieces to compliment their goals. It's easy to leave things behind or email attachments, however when they have all this stuff they have no reason really to talk with you?? Business cards are a small professional item that sums up who and what you do :) Hope this helps. Sarah
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