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Searching for independent sales rep.
I'm starting a uniquely formatted fashion publication, and though I do not want my publication to solely depend upon ad sales for revenue, I do know, being realistic, that ad sales is apart of building revenue especially for a new publication. As a start up with very limited funds, how can I go about hiring an ad sales rep? It would definitely have to be commissioned based, but what is the average commission percentage for commissioned based sales reps? Where can I find commissioned based independent ad sales reps? Thanks!
Tags: ad, independent, reps, sales
Replies to This Discussion
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Permalink Reply by Len Keeler on -
Commission rates for independent ad reps vary depending on the situation. It's not unusual for publishers to pay 20 or 25% for a start-up publication, as compared to 15% for an established publication with an existing advertiser client base. There's a directory of independent ad reps at the National Association of Publishers' Representatives website here: http://napronline.org/default_aspx/p/search.aspx
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Permalink Reply by Eddie Lee Rider, Jr. on
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Permalink Reply by Sam Bonfante on -
also, Tenisha- Don't forget to look at competetive mastheads. Compare six months ago (or slightly longer) to their current. Some of those folks may have been laid off.
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