New Magazines

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Permalink Reply by Sowing Seed on July 6, 2008 at 8:49am

One of the biggest problems is finding cost-effective printing. Our printing costs are more than our revenues. Any referrals and suggestions are greatly welcomed.

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Permalink Reply by Ben Levy on July 9, 2008 at 3:07pm

I hear China prints cheaply. I'm working on relationships now.

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Permalink Reply by Richard Michem on July 10, 2008 at 11:21am

It may be cheaper to prints in China, but would not the distribution cost out way the saving?

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Permalink Reply by Joshua Thomas on August 21, 2008 at 9:03am

Not necessarily. Quite a few of our customers have opted to print their books and/or magazines in Asia over the years. Even with offshore printing and "slow-boating" back to the states your cost is WAY lower than domestic prices. Once the books have docked, distribution cost would work out similar to if you had printed domestically.

Your real snag will be timing. Slow-boating is the only way to make sure you keep the cost down... and it can be a real slow boat!

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Permalink Reply by Fletch Griffin on July 31, 2008 at 3:58pm

If you are proofing your publication I can offer a great suggestion to save money there. The company I work for (*disclosure) offers a great solution for inexpensive SWOP proofs. www.ExpressProof.com

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Permalink Reply by Laurence Cope on May 25, 2009 at 12:47am

I have heard of quite a few companies who are having their magazine printed in Spain. It might be worth checking it out.

BTW A good source of advice is inPublishing magazine www.inpublishing .co.uk

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Permalink Reply by Ben Levy on July 9, 2008 at 3:06pm

I have a magazine and website, which is not new. I just purchased it. My biggest problem is finding sales people.

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Permalink Reply by Laura Connolly on July 14, 2008 at 2:34pm

Capital, Solid Management Team, Circulation/Advertising...

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Permalink Reply by Richard Michem on July 17, 2008 at 2:30pm

First capital, is hard to raise? The SBA will not even loan money for a magazine,(or newspaper for that matter)In publishing a magazine, you only need one solid Management person, "THE PUBLISHER"! Get the circulation numbers,( and control costs) with a good editorial product, and the ads will come.

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Permalink Reply by Joshua Thomas on August 21, 2008 at 8:59am

Even with strong numbers and great content, there are still plenty of other avenues your advertisers can take. There's only a select few titles out there who can sit back and wait for the advertisers to come to them. A strong sales effort is very important.

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Permalink Reply by Little Shiva on August 25, 2008 at 4:13pm

I totally agree, Joshua. I created a great magazine called Banktown U$A for a publisher in Charlotte NC. It's on my site, www.littleshiva.com if you want to look. It folded after three issues for lack of advertising, but there was little to no effort put into that. Pity.

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Permalink Reply by Richard Michem on August 25, 2008 at 6:48pm

Yes I agree Joshua, a strong sales effort is important, but you need a good editorial product, to back your sales forced.

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