New Magazines

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Permalink Reply by Eddie Lee Rider, Jr. on September 14, 2008 at 11:40am

So many people have the "build it, and they will come" mentality. Better to start from a "Can I secure advertising support, so I can build it" should be the starting point.

I've never started a magazine without making personal visits and phone calls to potential advertisers to see if A) there is a need in the marketplace for the concept/title and B) if I can count on their dollars, not just their lip service.

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Permalink Reply by Tenisha Anderson on October 5, 2008 at 1:39pm

How did you go about making these personal visits and phone calls to potential advertisers if you did not have a product? Did you already have contacts with potential advertisers or did you just contact "cold turkey"? I ask because I am in the process of starting a publication and I do know how hard it is to raise capital for publishing a magazine, especially print and in this economy. I thank you in advance for any suggestions you have. :)

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Permalink Reply by Eddie Lee Rider, Jr. on October 10, 2008 at 11:14am

Old fashion cold calling, and/or using my network to have introductions set up for me.

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Permalink Reply by Tenisha Anderson on August 30, 2009 at 3:10am

printing costs and distribution, especially for a publication with a small run of copies.

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