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Share 'Niche vs Large Dist. Sales Challenge'
We publish a regional high quality niche publication [home design & shelter], and we are constantly being beat out in obtaining ad sales by larger distributed, regional publications [city mags & shopping pubs]. It seems we live in "super-size" world, were businesses [advertisers] get glassy-eyed over large distribution numbers verses need and interest qualities. Hoping someone could of...
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