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Share 'Looking Good, Paying Less'
What steps have you guys taken to reduce your paper costs while still “looking good?” At Folio, we switched from 60# Somerset to 60# Liberty gloss because it saved us $2,500 annually across three magazines: Folio, Event Marketer and Event Design. I can tell a minor difference in the feel but I think the “look” of the magazine hasn’t really changed. We’re also looking at reducing trim size of o...
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