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Share 'Ads on Covers. They're Doing It. Shouldn't You, Too?'
The American Society of Magazine Editors has been busy lately speaking out against magazines selling advertisements on their covers. Look at recent issues of Esquire, Scholastic Parent & Child, ESPN and Us Weekly for examples. Is it time for more publishers to consider selling cover real estate? Or are covers still sacred editorial space? Here's a good blog post about it: http://www.folio...
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