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Share 'New CAN-SPAM requirement?'
According to an industry trade group, the "FTC recently released updated rules regarding the U.S. Federal anti-spam law, CAN-SPAM. As of July 7, 2008, the CAN-SPAM Act of 2003 will require that any and all unsubscribe processes be unencumbered by passwords or log-in requirements. "Unsubscribe processes may request only the recipient's e-mail address and any opt-out preference changes associated...
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