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Adam Trull
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- New York, NY
- United States
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Adam Trull's Groups
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b2b
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Adam Trull's Discussions
Magazine brands doing well in this economy - suggestions please!
Still doing well.... -Cooks Illustrated -Runners World -The Economist (see Folio's "Reasons behind The Economist success" 9/3/09 issue) -GQ -Food Network Magazine (increasing circ to 1MM) ....jus...
Tagged: successful, brands, magazines
Replied Sep 10
Distribution 101
Yep, I'd divide and conquer. Probably your three most apt distribution channels are: -Mailed (paid and unpaid subscribers) -Newsstand -Drop-ship For mailing, you'll most likely begin as a Standar...
Replied Sep 9
Adam Trull's Page
Latest Activity
I'd bet part of the reason is that paper is less of an impactful cost for lower-volume magazines. For short-run magazines, paper only represents 15% - 25% of the total cost (postage/distribution, manufacturing, paper, pre-press, production/writing...
Hi Michiel,
I hate to not directly answer your question, but I thought you might find this interesting. I attended a FOLIO webindar recently that discussed other tools that publishers are using to further embrace their audience. I attached the sl...
A few thoughts that require candid discussions with your printer(s)...
1.) Make sure you're maximizing the largest trim-size as relative to the press-cutoff that you're printing on.
2.) New press technologies require less make-ready, and thus les...
Hi Cara,
Naturally, you're going to read my signature and you may assume that I have a bias in this discussion. I've read SO many articles on this topic, I hope that I have a non-biased background on this discussion.
A lot of publishers are actu...
Still doing well....
-Cooks Illustrated
-Runners World
-The Economist (see Folio's "Reasons behind The Economist success" 9/3/09 issue)
-GQ
-Food Network Magazine (increasing circ to 1MM)
....just to name a few.
Yep, I'd divide and conquer. Probably your three most apt distribution channels are:
-Mailed (paid and unpaid subscribers)
-Newsstand
-Drop-ship
For mailing, you'll most likely begin as a Standard Class, which receives the same postage as a cata...
Profile Information
- Title:
- Sales - Special Interest Publishing
- Company:
- Quad/Graphics
- Company Website:
- http://www.qg.com
- Media Type:
- Service Provider
- Media Realm:
- Consumer Media, Business Media, Associations, City & Regional, Niche/Enthusiast
- Home Region:
- Mid Atlantic
- Past Companies & Brands
- Acme Printing / The MATLET Group
RR Donnelley
- I'm Looking For:
- Networking, Business Partners
- Professional Background: (Resume)
- Five years of commercial printing new business development and customer-service/account management.
Expertise in the Special Interest Publishing market; including solution-development to reduce total manufacturing and distribution costs, streamline and improve editorial/layout/pre-press/printer workflow, and create new sales and marketing streams.
- Personal Interests
- Outside of work, music writing, recording, and performance (trumpet), live music, vegetarian eating/cooking, running and fitness, reading.
- Education:
- University of New Hampshire - Whittemore School of Business
- Other Web Profile or Personal Web Site
- http://www.qg.com/SIP
- My LinkedIn
- Relationship Status:
- Single
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