Magazine & eMedia Publishing Professional & Social Network
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Amy Labroo
- Female
- Morristown, NJ
- United States
- Share
- Blog Posts
- Discussions
- Groups (10)
- Photos
- Photo Albums
Amy Labroo's Groups
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Women in Publishing
152 members
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Web 2.0
73 members
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Digital Editions
141 members
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Social Media Marketing
180 members
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Marketing
176 members
Amy Labroo's Page
Profile Information
- Title:
- Associate Director of Online Development
- Company:
- Advantage Business Media
- Company Website:
- http://www.advantagemedia.com
- Media Type:
- Publishing, eMedia
- Media Realm:
- Business Media
- Home Region:
- New England
- Past Companies & Brands
- Reed Business Information
- I'm Looking For:
- Friends, Networking, Business Partners, Jobs, Inspiration
- Professional Background: (Resume)
- •Responsible for traffic generation including SEO strategy development and implementation on 18 websites covering the areas of meta tags, Sitemap generation, social bookmarking, SEM campaigns, URL Rewrite, Anchor links, etc.
• Responsible for increasing newsletter circulation base and increasing open rate, click-through-rate, and delivery for over 50 newsletters
•Responsible for all reporting and analytics for 18 websites include user traffic, ad banner traffic, and newsletter response used for all sales reps, publishers & editors
•Responsible for eMarketing partnerships
•Proficient in Web Analytics tools including Google Analytics, Omniture, Webtrends, Dart, Cognos, & ClickTracks
•Responsible for new online initiatives including digital magazine tracking, partnerships and affiliations, auctioning of Ad Space, lead generation, etc.
•Managing a team of 7 that deploy over 180 eNewsletters per month and update over 18 websites.
•Training of over 50 sales reps on reporting systems, lead generation, and overall online sales strategy
- Education:
- MBA in Management & Computer Information Systems, BA
- Relationship Status:
- Single
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Latest Activity
I would also recommend Olive and Ceros. Olive, for textual content heavy products (has some nice unique features that provide needed solutions) and Ceros for image heavy products (has a unique 'surfing' like experience that allows the readers to r...
Groups
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Online Publishing Busi...
288 members
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Digital Editions
141 members
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Women in Publishing
152 members
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Media Entrepreneurs
80 members
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Marketing
176 members
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Florida Magazine Assoc...
48 members
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b2b
356 members
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Social Media Marketing
180 members
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Advertising Sales
240 members
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START
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Comment Wall (2 comments)
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I am very impressed with your style.
Patty Woods
Welcome to the group.
Have just spent some time on the online communities connected to your publications and must say what a pleasure it was. Your company should be congratulated for the style and design of these sites. I may be wrong here, but they appear to have a very feminine touch and style to them, if that is the case, it is a pity there is not more woman involved in this sector.
Noticed you were already involved in digital magazine publishing and concluded that you have probably joined this group to keep abreast of what is happening within the industry.
You may find it worthwhile spending some of your time on this site; http://digitalmagazineworld.com/ still very much under construction, but lets you see what is happening within the technology side of the business.
Ian