Andrew Davies's Page

The decline of print media has been explored endlessly. Everyone is agreed that the traditional business model is broken. And most people agree that there is no silver bullet which will solve the problems facing publishers in this new environment.

To summarise the new reality:

• Print circulation is

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Standard display advertising generally does not work well. It provides the majority of revenue for most of the top-100 sites, but doesn’t serve advertisers, publisers, or consumers particularly effectively. New formats are being tested by many publishers, including those using social data, more advance sponsored content options, and bespoke creative dimensions.

I have posted here about this move.… Continue

In order to create new revenue streams, publishers must focus on monetising their audience, not just their content. Business publishers have been good at this, but consumer publishers generally have not focused on collecting and exploiting actionable data about their readership. This post looks at the data that can be collected, and how it can be used.

Original post at - http://platform.idiomag.com/2009/0… Continue

The music business has been feeling the pinch from free digital distribution, and in some ways it has felt it earlier than newspapers and magazines. So it’s worth looking there for some ideas on how the whole thing might play out. When it comes to the paid-versus-free content debate, which is currently raging across blogs and newspapers, what does the music industry tell us?

I have written a post at… Continue

As this critical TechCrunch post reports, the American Press Institute has created a plan to save newspapers through a paid-content model. Techcrunch’s slant might be amusingly derogatory, but there is a very serious issue to solve here, and very few are articulating clearly what are the potential options. Certainly, this “plan” seems to be founded on too many false or… Continue