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Angie's Discussions
Ad Rates for Digital Magazine
7 Replies
Started this discussion. Last reply by Douglas Hebbard Jun 2.
Taking on Investors
6 Replies
Started this discussion. Last reply by Jon Baldwin Oct 13.
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The investor and the advertiser should, for all accounting and business purposes be separate. Your advertiser should pay a fair rate, because as a part owner they are essentially paying themselves and growing their investment. It's a bit of a danc...
All these answers are very good.
You need to take into account the ongoing sustainability of the magazine. Don't be swayed into a decision by the investor. They would already be benefitting by the discounted rat. You have access to their target a...
All good answers above. It's tempting.
This is an interesting scenario.
Let's first look at the sale of advertising space. If your investor is a potential advertiser within your market it is best to manage this with as much diplomacy as possible. Offer a discount that you would offer ...
I would provide a discount. An investor will realize that a steep discount doesn't help his investment's revenue. If he squeezes you, I would limit future opportunities for said "partner".
Here's my 2 cents: We just started a bimonthly magazine called Used Boat Watch. It's a buyer's guide for boaters consisting of just over 100 pages. Our media kit can be downloaded from our web site (www.usedboatwatch), but the bottom line is that ...
Hi Angie,
We've seen quite a range among our customers over the years. On the high end, we have one publisher that was able to maintain their printed page rate. Sounds shocking, but it's true, and it kind of shows you where the ceiling is.
By an...
Discuss the trials of transitioning to online publishing. Explore new ways to monetize content, what type of sites and strategies work and how your editorial product benefits or suffers in the process. Share your successes and your pain.
Ceros are one of the good providers when it comes to delivering interactive editions ~ Now comes my pitch :) ~ The problem with Ceros is that you don't really purchase a solution, just a conversion service where you send them the PDF and they do e...
When we took SLAP magazine all digital last year we started by trying to get current print advertisers to commit to spending the same monthly ad dollars based on a industry standard, impression-based CPM...but we were fortunate to have a huge amou...
We are considering moving our pub from print to online. The digital magazine format isn't being offered much in our industry so I don't have a lot of rate card comparisons. For those of you who have online-only pubs, how did you set your rates?
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