Thanks for your note Bob. I definitely agree that ad sales and other ancillaries are a definite must online for b2b publishers to be profitable. But that doesn't rule out a subscription site or a paid subscription area of your site as well. For ex...
Anne:
Read your survey, and I don't know if we qualify as a traditional online publisher. We publish something we call Search Engine Magnets, highly optimized niche sites. Search "hd camera" on Google and you'll see a site we created www.HDCamera...
I've outsourced to Serbia -- after I checked India and found it was getting pricy (that was in 2006) -- and frankly the cultural differences and need for intenseive supervision meant it wasn't the big savings I expected. We wound up with one incre...
I'm launching a new Benchmark Study for the online publishing -- mainly paid content -- field. I've got loads of cool data, including stats on pricing, marketing, etc. But I need your help. Please take 5 minutes to answer a quick survey about your...
I'm about to publish a Benchmark Study on online subscriptions including pricing stats, marketing response rates, etc. I'd be happy to send you a copy of my new research (for free) if you could help out by taking a 5-minute survey for publishing e...
Discuss the trials of transitioning to online publishing. Explore new ways to monetize content, what type of sites and strategies work and how your editorial product benefits or suffers in the process. Share your successes and your pain.
September 17
I remember when this was Circulation Management instead of "audience development" - how old does that make me?!
www.WhichTestWon.com (still active)
MarketingSherpa (founder)
min's New Media Report (founding marketer)
Jane's Publishing
Phillips Business Information (Now Access Intelligence)
The Oil Daily
I'm Looking For:
Networking, Business Partners
Professional Background: (Resume)
23-year media business veteran with extreme experience in the subscription (paid content) industry. Founded Selling Subscriptions to Internet Conference Summits (2000-2007). Founded MarketingSherpa (sold in 2007). Founded WhichTestWon (still publishing). Member SIPA and MembershipSiteOwner.com.
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