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Bart Mariner's Discussions
Who said that the Magazines are dead?
2 Replies
Started this discussion. Last reply by Matt Hunter Jul 30.
Are magazines prepared for the digital era?
51 Replies
Started this discussion. Last reply by Adam Evans Jun 10.
Bart Mariner's Page
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I agree with John.
My business is in enabling printed media to be accessed from the web, but not to be replaced by it. The web is a great tool for research, networking and advertising but has nowhere near the appeal and graphical interaction offer...
I agree.
I happen to love print and digital, for new and archived publications, but at times I think my view is strictly a minority opinion. People who argue that print magazines are obsolete and should cede the marketplace to the web are people w...
I know that what I’m going to say is controversial but my personal view is that magazines are not just wonderful products but they are healthy products as well and with a great future! And I mean in print magazines.
50% of the bad omens on the ma...
As I have read the consensus above, there is one common thread and that is scarcity. It is implied that because there are so many publications that there will be less people buying your pub. There is a principle that states that dollars follow val...
Oh this is a good one: Print is the new Vinyl
http://tinyurl.com/o4e3t2
According to Glenn Cook, American School Board Journal’s editor-in-chief, print will eventually become “the new vinyl.” Despite the evaporation of its paid circ model, which ...
Sure Alex, just let me finish typing in these letters to the editor, first. :)
I think everyone wants to go from point A (traditional publishing business model) to point B (online $) as quickly as possible. We can hazily see point B in the future...
Andy, excellent comment. Let's get you fitted for the Steve Jobs publisher role.
To me it's not a matter of print vs digital. It's a matter of content vs. hardware. Right now, hardware and software companies (and service providers) are collecting more than their fair share of revenue based on the content that we are creating.
...
It's really interesting to hear this discussion come around again. When I was first involved in repurposing print content from magazines to digital format in 90s, I heard over and over that the printed book was dead and would be long gone before 2...
Bart, I just completed attending a convention with about 60 publishers. This publishing community is people and places focused and understand the importance of providing content in a user specific format. Many different idea's some success some re...
whatever the magazine publisher is providing, it is important that the advertisers value that services or that communities, if not, most of the magazine died even if it has excellent editorial quantity.
Just a reminder to all users: Forums are for discussions of topics, not self promotion. Due to several complaints by users, several posts have been removed that promoted specific companies and their products.
If you have questions for vendors, pl...
Let's not judge by one site Hugo, many publishers using digital editions are not using a 3rd party magazine rack so results are very hidden at the moment. If I was making a huge success from it, I certainly would not go shouting about it so my com...
Not prepared! Just look at magazines digital retail shelves, either they are rather empty and/or stuffed with boring, staled, homely and turn-off shelf warmers. Isn't prepared, about of how attractive, convincing and selling your offers is to your...
I'll jump into this discussion because it's all about what I do all day! I work at Texterity, managing our Coverleaf product. (Coverleaf is a service of Texterity - it's our platform for consumer titles) Texterity, along with Zinio, were the earli...
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