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Bill Rutledge
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Bill Rutledge's Discussions
Can Event Media Be Social Media?
3 Replies
Started this discussion. Last reply by jjbaulikki Jul 22.
Recession-Resistant B2B Opps: Appointment Events
1 Reply
Started this discussion. Last reply by Prescott Shibles May 12.
Bill Rutledge's Page
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Tony: This is all good stuff, and I think you're on to something with the question "how does social interaction become an opportunity for marketing interaction?" This is a concept that B2B event producers have been dealing with for years. So much ...
Bill - I hope you get some good response on this. A very interesting question. It may make sense to cross post this on Event Peeps on LinkedIn. Some quick thoughts ...
In a way, business events are inherently social. But many event organizers don...
And if so, how do we get a piece of the $3 billion in marketing revenue that Forrester projects to be flowing in ’14? B2C marketers are creating the interesting memes in social media marketing. I'm interested in hearing about what others are doing...
Great discussion--just reading it for the first time. In response to Michael Zingalis and Glenn Laudenslager, as well as other readers, I'd like to invite you to two events June 30 and July 1 in Second Life for Cisco Live. Aimed at business strate...
The speed dating approach gives you volume without quality. I'd rather be matched than sit in a shot-gun approach to lead gen. Most of the speed dating lead gen stuff is a couple minutes, putting enormous pressure on the meeting to get off on the ...
Very interesting! Thanks for posting this. I sure wish I had been able to attend VirtualEdge. I'm a former Web content manager turned SEO specialist and I volunteer in Second Life, helping to run a discussion group, plus I have been an editor for ...
I don't have much to contribute in the form of a discussion, however several of the B2B publishers we work with have been successfully hosting virtual trade shows the last year or two and I've been amazed at the positive feedback of this latest tr...
Two B2B appointment events formats are up-trending: 1. The pure play appointment event. At these events, sponsors pay for, and are guaranteed a certain number of one-on-one meetings with potential clients. 2. The speed-networking approach, where a...
Great points all, and this discussion definitely made me stop and think about the virtual world and getting up-to-speed on it. I think many of us get so caught up with leveraging the current Web 2.0 hot buttons (Twitter, Facebook, etc.) or just se...
Thanks very much for posting these clarifications about the technologies. It will be interesting to see what lies ahead for SL and other virtual worlds.
I saw a 300 pound woman at my local drugmart that opened up about her everquest account, and she happily laid out the facts on 2 level 72 clerics, and how she was the mom of the group. That was a great conversation, and I couldn't help but notice ...
Suddenly there are a number of meetings that recognize the coming of 3D virtualization platforms for B2B event producers. VirtualEdge 2009 has assembled an impressive program of event producers and technology leaders in a program that emphasizes b...
Actually, it's not the fault of the SL technology in most cases -- but rather simply a matter of expertise. Audio (with the exception of SL voice, which is native), video, web, etc., are all extrinsic to the SL platform except at the point of clie...
Interesting post about the Visa event on your blog. I continue to believe that Second Life or something like it represents the next development of the web, extending it into three dimensions and enhancing user ineractivity. How soon will that happ...
Profile Information
- Title:
- Managing Director
- Company:
- Cnxtd Media Corp.
- Company Website:
- http://www.cnxtd.com
- Media Type:
- eMedia
- Media Realm:
- Business Media
- Home Region:
- Mid Atlantic
- Past Companies & Brands
- SourceMedia, Access Intelligence, Penton Media, CMP Media
- I'm Looking For:
- Networking, Business Partners
- Professional Background: (Resume)
- With eighteen years of business development experience on over 100 executive and technology trade shows, conferences and their related web and print products, I'm interested in taking "event media" to the next level. The capabilities of the internet have not been fully exploited. I'm interested in meeting like-minded individuals in B2B media, research, and technology companies. It's time to think about creating something new.
- Personal Interests
- Tennis, Dog, Travel, Guitar, Sailing, Real Estate
- Education:
- BA, NYU Certificate in Publishing
- Other Web Profile or Personal Web Site
- http://www.b2bpresence.com
- My LinkedIn
- Relationship Status:
- Married
Bill Rutledge's Photos
Comment Wall (1 comment)
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