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Bob Arnold's Discussions
Sharing your Subscriber List
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Started this discussion. Last reply by Paul Black Apr 16.
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Bob,
We share our list all the time with large advertisers and it has not hurt us one bit.
If your subscribers have not allowed 3rd party contact then there could be legal issues in sharing their information with vendors. We have a disclaimer on...
It would be handled through a 3rd party firm with a NDA. We are still in negotiations but they literally want nothing other than the telemarketing effort (again handled through a 3rd party).
Thanks again for everyone's feedback. Great stuff!
Bob
Bob, I'm a former list manager, and you can't give in on the list. Why not offer to do an eblast to your subscribers with a survey, including the questions they want to ask (survey monkey?). That way they can get the responses they want and start ...
Obviously once you give them the list they will have less reason to advertise with you in the future, now that they have all that information. As an alternative, however, you might want to throw in a web seminar as a lead-in to the event, which wo...
One possible way to get around this conumdrum is to perhaps "package" the telemarketing with the subscriber list for the sponsorship. This way you get to control what and how it is sent to your subscribers. Also, this flushes out any possible hidd...
It's been along time since I was at Poppe Tyson and developing tradeshow promotion for Pfizer, ITT and Osram Sylvania but in those days we would purchase list or get them as part of the negotiation as "value add" at almost everyshow these clients ...
Thanks for your input. We are a B2B pub with roughly 60k print subscribers and 102k online users. We do not even allow direct email solicitation to our readers, everything goes through us. I was just wondering if anyone has used a telemarketing fi...
Are you a b2b or consumer publication? If consumer, I think you're in even more of a pickle. I've been considering asking the reader permission first then sharing their information as direct leads to advertisers. I.e., a box to check on the subscr...
I have a potential sponsor for our Fall Conference and they are requesting our entire subscribers list. They wish to call upon our readers with a telemarketing effort.
We are in a bind as we really need this top sponsor but in a jam as we have nev...
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