Carrie Scherpelz's Page

Title:

Graphic Designer

Company:

Design that gets results

Company Website:

http://www.scherpelz.com

Media Type:

Publishing

Media Realm:

Consumer Media, Business Media, Niche/Enthusiast

Home Region:

Mid West

Past Companies & Brands

Magazine Promotion:
American Girl, Arthritis Today, Daughters, Procirc, Scientific American, WeightWatchers, Lapham's Quarterly

Catalog Design and Marketing:
American Girl, The Soap Opera, Rowe Pottery, Fanny Garver Gallery, Earthcare Paper

Green Industry:
Community Car carsharing service, Madison Environmental Group, EnAct Steps to Greener Living

Logo design:
City of Madison, Madison Children's Museum, Jackson Clinic, Car-Lite Diet, Fullcircle Furniture, Car-Free Challenge, and more

I'm Looking For:

Networking, Jobs

Professional Background: (Resume)

I have over 30 years of marketing communication and project management experience.

I team up with top copy writers in the U.S. and Canada to create compelling messages that get results, as
demonstrated by response rates.

I have 10 years of experience in direct response design, including magazine subscription marketing,
catalog marketing, fund raising, and direct response ads and emails.

I take a project from concept to design comps, then produce final art ready for print or web.

Professional Experience

Design that gets results. Madison, Wisconsin
Freelance Graphic Designer. 2004–Present

Madison Environmental Group, Inc. Madison, Wisconsin
Director of Communication. 2004–2008
Oversaw company communications; managed marketing plans and designed marketing materials and events
for Madison Environmental Group and for its clients; developed marketing strategies which encourage
businesses to adopt environmentally sustainable practices that foster change in individuals’ behavior.

American Girl, Marketing Communications Division. Madison, Wisconsin
Art Director. 1999–2004
Developed direct mail design for American Girl magazine. Launched a new brand, Girls of Many Lands, in
catalog channel. Developed a successful strategy to rejuvenate the American Girl core brand in catalog channel
resulting in 8 of 9 pages of products sold out. Designed and managed projects for American Girl core brand
in all channels, including retail, catalog, and book marketing. Managed and directed photo shoots. Developed
implemented a new customer acquisition strategy which increased prospect catalog response rate significantly.

Third Floor Drama. Madison, Wisconsin
Freelance Writer. 1991-1999
Wrote 5-7 minute long scenes from life. Developed marketing materials; sold sketches to a national audience.

Third Floor Design. Madison, Wisconsin
Freelance Graphic Designer. 1981-1990
Designed print materials for clients including Earthcare Paper, Fanny Garver Gallery, Madison Children’s
Museum, Rowe Pottery, The Soap Opera, and Wisconsin Society of Architects.

Reed Sendecke Associates. Madison, Wisconsin
Designer. 1980-1981
Provided logo design and design of print materials for clients including City of Madison, Sentry Insurance,
TDS and US Cellular, Urban Land Interests, Mercy Hospital, Jackson Clinic, and St. Mary’s Hospital.

Madison Newspapers, Inc. Madison, Wisconsin
Design Director. 1978-1980
Created page layout for Wisconsin Regional, a monthly magazine. Hired and directed freelance photographers
and illustrators.

The Design Partnership. Evanston, Illinois
Designer. 1975-1978
Collaborated with Bruce Beck, a Chicago 27 designer, to produce print materials for clients such as Rand
McNally and S.C. Johnson.

Education
B.A. University of Illinois Champaign-Urbana. Graphic Design. 1975

Personal Interests

I like to be active outdoors or cozy indoors reading a book.

Outdoors I walk, swim, rollerblade, cross-country ski and bike.

Indoors-and outdoors-I create Second Chance Mosaics made from cracked and broken plates bound for the trash.

I'm from Chicago and have lived in the beautiful city of Madison, Wisconsin since 1978. Currently I live and work in downtown Madison. I enjoy leaving my car parked in the garage since I can get where I need to go on foot or by bike in most cases. It's more fun that way and better for our city's environment.

Education:

B.A. University of Illinois Champaign-Urbana. Graphic Design.

My LinkedIn

Relationship Status:

Not Provided