In theory the paid subs model for digital magazines should work - but it doesn't in practise because most readers don't like digitial editions. Yes, I know that Zinio have got hundreds of thousands of customers, but that's a drop in the ocean comp...
Paste Magazine (www.pastemagazine.com) created an entirely different subscription model which they've dubbed as Paste Digital VIP (www.pastemagazine.com/vip/). They're offering a digital subscription at a monthly price (slightly less than the news...
I would love to hear from anyone that has launched a digital magazine for a paid publication.
I see this as being pretty straight forward. Promote the digital magazine as paid, perhaps discounted, promote the benefit of receiving the issue before...
Eric: we're jumping in. Some of our editors have started this but the ones that are not, my audience marketing team is taking up the lead. This is a great example of where editors and audience developers team up. The primary objective of participa...
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