David Newcorn's Page

We've recently had a big push internally to remake our editorial staff into digital-centric editors. As part of that, we're getting into aggregation journalism. That entails setting up our editors with RSS readers (Google Reader), teaching them how to add and monitor feeds from multiple sources, and most importantly... Read more

Lately we've given more attention to search engine optimization with our content sites. SEO for content sites involves, in my view, using an SEO-friendly CMS that is tuned to comply with SEO best practices, such as keyword-rich titles, headlines, and urls. Those are systemic things that can be set and forget.

After that, you're talking SEO at the article level, which is a whole different conversation -- one that involves a) the editorial organization being smart about what the correct keywords… Continue

Today I saw this Gizmodo piece on how the rumored Apple Tablet is positioned to take the lead on digital publishing with its rumored device. This echoes my earlier piece claiming that of all the hardware, software and content companies trying to migrate the magazine experience to a tablet device, Apple is best positioned to win this game.

While Apple is famously tight-lipped, there's enough evidence to suggest that this tablet is going to happen. Once it comes out, this is when, as publishers,… Continue

Google recently unveiled its Fast Flip experiment, which is a new way of "flipping" through web pages much like you'd thumb through a print magazine. The few reviews I've read have panned the user experience. But I like what Publishing 2.0's Scott Karp says about Fast Flip:

"It doesn’t matter so much whether Google succeeds or fails with this particular experiment. What matters is that they are trying to solve the right problem."

He's dead on. The Web is a non-linear, hyper-textual medium. Gre… Continue