"I've seen it posted on Twitter and other places--in All Caps--"you do not need an app to publish on the iPad"
it's relatively easy to output your existing media to PDF or epub (even though there are no standards yet). The iPad…"
Magazine & eMedia Publishing Professional & Social Network
David Newcorn's Discussions
Taxonomy for related article vs navigation
Started this discussion. Last reply by Jeff Miller Mar 11, 2010. 1 Reply 0 Likes
A typical best practice is to divvy up a Web site's taxonomy by categories that make sense to the readers and advertisers (topics, products, etc.). However, many markets, especially in B2B, where I…Continue
Tags: navigation, taxonomy
Paid content platform suggestions?
Started this discussion. Last reply by Nugzar Matiashvili Feb 25, 2010. 2 Replies 0 Likes
Does anyone have experience with paid content platforms that meet the following requirements:1. Turnkey, private-label web site marketplace that presents the educational content for sale. Users…Continue
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Marshall Matheson commented on David Newcorn's blog post Will Apple's iPad save B2B media?"The iPad is going to have a good web browser, so publishers with a strong online strategy need not worry. The device itself is not going to 'save' anyone with an outdated business model. The nice-to-have will be optimizing digital editions…"
Jeff Miller replied to David Newcorn's discussion Taxonomy for related article vs navigation"David,
Let's connect on this...Bruce Plantz and I can provide some feedback on how our team has accomplished and continually improves our methods.
Give me a call and let's catch up!
Jeff"
David Newcorn posted a discussionTaxonomy for related article vs navigation
A typical best practice is to divvy up a Web site's taxonomy by categories that make sense to the readers and advertisers (topics, products, etc.). However, many markets, especially in B2B, where I work, these taxonomies can get very detailed.Traditionally, we've gone with these very detailed taxonomies, which give us powerful advantages when showing related content. But this level of detail, when incorporated into the navigation, becomes overwhelming to the reader.A new idea I'm exploring on…See More
Nugzar Matiashvili replied to David Newcorn's discussion Paid content platform suggestions?"About inhouse, outsourcing and "turn-key" platforms.
According to my experience (I had the same question about 4 years ago) even you use a professional media platform you need team to manage, support and what is more important - develop…"
"Hi David,
The iProduction platform may do much of what you are looking for. Although paid content is just one aspect of what the platform does.
You can see examples of iProduction sites at:
www.americanbanker.com (paid…"
David Newcorn posted a discussionPaid content platform suggestions?
Does anyone have experience with paid content platforms that meet the following requirements:1. Turnkey, private-label web site marketplace that presents the educational content for sale. Users should be able to browse by topic or content type, search by keyword, and purchase right from the site. The site should contain a complete e-commerce platform that is tied into our credit card processor (Authorize.net). We don't want to expend any internal web development resources on creating this…See More
David Newcorn replied to Heather Vreeland's discussion Can any one recommend a CRM program specifically for magazines?"Hi Heather, we've used AdSystems (datafest.com) for years, it's pretty good, but the sales people find it's not sales-oriented enough, so we ended up using BigContacts.com as a Web-based CRM with basic customer contact info, and we…"
David Newcorn commented on David Newcorn's blog post Will Apple's iPad save B2B media?"Joseph, I haven't made any contact. ABM would be a good venue for this, I would think. Have you asked them if they've looked into this? I've been meaning to, but haven't!"
Joseph Giarraputo commented on David Newcorn's blog post Will Apple's iPad save B2B media?"Like most publishers, I'm wondering the same thing. Has anyone made contact with Apple on magazine applications for the iPAD? I've been sending letters to everyone I could find starting with Steve Jobs with no response. If you've made…"
David Newcorn's blog post was featuredWill Apple's iPad save B2B media?
Now that Apple has announced its long-awaited iPad--on the flurry of the release of a boatload of e-readers announced at the January 2010 Consumer Electronics show--it's time to assess the e-reader situation, and how or whether it will save B2B publishing.Read this blog post in full to assess whether my predictions were accurate--and still hold true--for Apple to save B2B publishing.See More
David Newcorn posted a blog postWill Apple's iPad save B2B media?
Now that Apple has announced its long-awaited iPad--on the flurry of the release of a boatload of e-readers announced at the January 2010 Consumer Electronics show--it's time to assess the e-reader situation, and how or whether it will save B2B publishing.Read this blog post in full to assess whether my predictions were accurate--and still hold true--for Apple to save B2B publishing.See More
David Newcorn replied to bill levine's discussion Best practices for site registration"Hi Bill,
Dave Newcorn here, we spoke a couple years ago at a conference. I think the best way to approach this is to keep all the regular content free, and then offer premium content that requires registration. On our sites, we handle this by…"
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- VP/eMedia
- Company:
- Summit Publishing
- Company Website:
- http://www.greenerpackage.com
- Media Type:
- Publishing, eMedia
- Professional Background: (Resume)
- Customer-focused digital media executive with 12+ years experience in building profitable B2B e-media businesses. Lead cross-functional teams of sales, marketing, editorial, and production staffs to drive successful implementation.
Experienced in product development, open source software, content management systems, SEO/SEM, information architecture, online community building, database publishing, web site usability, market research, e-mail marketing, online content strategy, web analytics, business strategy, strategic alliances, product positioning, and workflow creation.
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- B.S. Business Communication, Bentley University
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David Newcorn's Blog
Will Apple's iPad save B2B media?
Posted on January 31, 2010 at 3:18pm 4 Comments 0 Likes
Now that Apple has announced its long-awaited iPad--on the flurry of the release of a boatload of e-readers announced at the January 2010 Consumer Electronics show--it's time to assess the e-reader situation, and how or whether it will save B2B publishing.
Read this blog post in full to assess whether my predictions were accurate--and still hold true--for Apple to save B2B… Continue
Read this blog post in full to assess whether my predictions were accurate--and still hold true--for Apple to save B2B… Continue
Five tips for editors and writers to practice better aggregation journalism
Posted on October 24, 2009 at 9:30pm 0 Comments 0 Likes
We've recently had a big push internally to remake our editorial staff into digital-centric editors. As part of that, we're getting into aggregation journalism. That entails setting up our editors with RSS readers (Google Reader), teaching them how to add and monitor feeds from multiple sources, and most importantly... Read more
The conundrum of SEO for content sites
Posted on October 3, 2009 at 10:00am 0 Comments 0 Likes
Lately we've given more attention to search engine optimization with our content sites. SEO for content sites involves, in my view, using an SEO-friendly CMS that is tuned to comply with SEO best practices, such as keyword-rich titles, headlines, and urls. Those are systemic things that can be set and forget.
After that, you're talking SEO at the article level, which is a whole different conversation -- one that involves a) the editorial organization being smart about what the… Continue
After that, you're talking SEO at the article level, which is a whole different conversation -- one that involves a) the editorial organization being smart about what the… Continue
Apple positioned to take the lead on book, newspaper AND magazine content with tablet device
Posted on October 1, 2009 at 10:00am 0 Comments 0 Likes
Today I saw this Gizmodo piece on how the rumored Apple Tablet is positioned to take the lead on digital publishing with its rumored device. This echoes my earlier piece claiming that of all the hardware, software and content companies trying to migrate the magazine experience to a tablet device, Apple is best positioned to win this game.
While Apple is famously tight-lipped, there's enough evidence to suggest that this tablet is going to happen. Once it comes out, this is when, as… Continue
While Apple is famously tight-lipped, there's enough evidence to suggest that this tablet is going to happen. Once it comes out, this is when, as… Continue
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