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David Newcorn
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B2B publication readership

American Business Media has a boatload of research precisely to this effect, but you have to be a member. But if you email them I'll be they'll provide the salient facts, as they're eager to get th...

Replied Sep 18

 

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Latest Activity

David Newcorn added a blog post
We've recently had a big push internally to remake our editorial staff into digital-centric editors. As part of that, we're getting into aggregation journalism. That entails setting up our editors with RSS readers (Google Reader), teaching them ho...
November 3
David Newcorn added 3 blog posts
October 13
Paul Conley and David Newcorn are now friends
September 18
American Business Media has a boatload of research precisely to this effect, but you have to be a member. But if you email them I'll be they'll provide the salient facts, as they're eager to get the word out. Also, this is an interesting piece, do...
September 17
David Newcorn is now a member of FOLIO: mediaPRO
September 17

Profile Information

Title:
VP/eMedia
Company:
Summit Publishing
Company Website:
http://www.greenerpackage.com
Media Type:
Publishing, eMedia
Professional Background: (Resume)
Customer-focused digital media executive with 12+ years experience in building profitable B2B e-media businesses. Lead cross-functional teams of sales, marketing, editorial, and production staffs to drive successful implementation.

Experienced in product development, open source software, content management systems, SEO/SEM, information architecture, online community building, database publishing, web site usability, market research, e-mail marketing, online content strategy, web analytics, business strategy, strategic alliances, product positioning, and workflow creation.
Education:
B.S. Business Communication, Bentley University
Other Web Profile or Personal Web Site
http://www.davidnewcorn.com
My LinkedIn

David Newcorn's Blog

David Newcorn

Five tips for editors and writers to practice better aggregation journalism

We've recently had a big push internally to remake our editorial staff into digital-centric editors. As part of that, we're getting into aggregation journalism. That entails setting up our editors with RSS readers (Google Reader), teaching them how to add and monitor feeds from multiple sources, and most importantly... Read more

Posted on October 24, 2009 at 9:30pm —

David Newcorn

The conundrum of SEO for content sites

Lately we've given more attention to search engine optimization with our content sites. SEO for content sites involves, in my view, using an SEO-friendly CMS that is tuned to comply with SEO best practices, such as keyword-rich titles, headlines, and urls. Those are systemic things that can be set and forget.

After that, you're talking SEO at the article level, which is a whole different conversation -- one that involves a) the editorial organization being smart about what the correct keywords… Continue

Posted on October 3, 2009 at 10:00am —

David Newcorn

Apple positioned to take the lead on book, newspaper AND magazine content with tablet device

Today I saw this Gizmodo piece on how the rumored Apple Tablet is positioned to take the lead on digital publishing with its rumored device. This echoes my earlier piece claiming that of all the hardware, software and content companies trying to migrate the magazine experience to a tablet device, Apple is best positioned to win this game.

While Apple is famously tight-lipped, there's enough evidence to suggest that this tablet is going to happen. Once it comes out, this is when, as publishers,… Continue

Posted on October 1, 2009 at 10:00am —

David Newcorn

Can magazine publishers pick up where Google's FastFlip leaves off?

Google recently unveiled its Fast Flip experiment, which is a new way of "flipping" through web pages much like you'd thumb through a print magazine. The few reviews I've read have panned the user experience. But I like what Publishing 2.0's Scott Karp says about Fast Flip:

"It doesn’t matter so much whether Google succeeds or fails with this particular experiment. What matters is that they are trying to solve the right problem."

He's dead on. The Web is a non-linear, hyper-textual medium. Gre… Continue

Posted on September 19, 2009 at 10:30am —

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