Kevin's point about getting a large advertiser in so you can use them as bait to get new ones is a very good point but, from experience, it would vastly decrease your chances of getting an advert i...
Tagged: advertising
Replied Oct 12
All these answers are very good. You need to take into account the ongoing sustainability of the magazine. Don't be swayed into a decision by the investor. They would already be benefitting by the...
Replied Oct 7
Hi Tom, I can see the problem here. There seems to be this imbalance for today's micro-publishers offering very niche market titles. The downside is the low number of readers and trying to justify...
Tagged: advertising
Replied Oct 7
Should the question be how effective is magazine in print against a digital issue and is it worth the price? Seems like some people are misguided by the fad of digital versions. Don't get me wrong...
Tagged: zmags, costs, digital, print
Replied Sep 25
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