"Great article, Debra! Some of those important questions are never asked during the design/redesign phase, such as who determines the cover concept and who makes the final decision. Thanks for the post!"
Magazine & eMedia Publishing Professional & Social Network
-
Debra Bates-Schrott
- Female
- Silver Spring, MD
- United States
- Blog Posts (11)
- Discussions
- Groups (8)
- Photos
- Photo Albums
Debra Bates-Schrott's Groups
Debra Bates-Schrott's Page
Latest Activity
Debra Bates-Schrott joined Amanda's group
Online Publishing Business Strategy
What are you doing to turn your print brand into an online media company?
Debra Bates-Schrott joined Erika Geiss's group
Digital Editions
Group to discuss publishing, writing, editing, managing digital editions and share ideas, strategies, trouble shoot and anything else you can think of.
Tyler Reed commented on Debra Bates-Schrott's blog post Design Strategy for Your Magazine - Part IV"Great ideas, Debra! Thanks for sharing."
Hopemagazine commented on Debra Bates-Schrott's blog post Design Strategy for Your Magazine - Part IV"Debra! I had to learn the hard way (wish you would have wrote this 5 years ago). However, I have redeveloped and restructured my company the past year and we are planning for an incredible relaunch What you have provided in this post is GREAT and…"
Profile Information
- Title
- President
- Company:
- Bates Creative Group LLC
- Company Website:
- http://www.batescreativegroup.com
- Media Type:
- Service Provider
- Media Realm:
- Consumer Media, Business Media, Associations, City & Regional, Niche/Enthusiast, Creative Agency
- Home Region:
- Mid Atlantic
- Past Companies & Brands
- Rabil & Bates Communication Design Co.
- I'm Looking For:
- Networking, Business Partners, Inspiration
- Education:
- BFA, The Corcoran School of Art
- Other Web Profile or Personal Web Site
- http://www.batescreativegroup.com/align
- My LinkedIn
- My Facebook
- Relationship Status:
- Married
Debra Bates-Schrott's Blog
Design? Who Cares.
Posted on December 9, 2009 at 10:00am 0 Comments 0 Likes
You should. Your bottom line could depend on it.
As a publisher, you may think that the design of your brand, magazine or Web site is the last thing you should be thinking about if you are looking to improve your bottom line. It’s not. There are many areas where building strategy into your design process can save you money, streamline your processes, and make you the leader in your category.No matter how you slice it, design is important to any product.… Continue
Design Strategy for Your Magazine - Part IV
Posted on December 7, 2009 at 4:23pm 2 Comments 0 Likes
Consistency in Implementation is the Key
With a fresh, well-targeted design for your publication now in place you are ready to take the steps to make the ongoing implementation consistent and streamlined. If you have been following my four-phased process for developing the design strategy for your magazine, don’t stop yet. The fourth phase is critical to the ongoing success of your publication.Many organizations skip the development and documentation of the style… Continue
Magazine Design Strategy Part III
Posted on October 8, 2009 at 12:39pm 0 Comments 0 Likes
Design to Engage
I hope you have finished with your definition phase by the time you are reading this article. With the definition phase completed it’s now time to engage a designer… But how does on do that?A question frequently put to me is “How do I find a designer?” There’s plenty of listings available, so the ‘how’ is pretty simple. The real important question is ‘How do I engage with and select a designer?’
First you’ll need to determine if your… Continue
Design Strategy for Your Magazine - Part II
Posted on September 22, 2009 at 1:30pm 0 Comments 0 Likes
Define for Success
As I continue the design strategy discussion from my previous post we move on to the Define phase. This phase can only take place successfully if you have completed deep analysis and can begin to draw solid conclusions.The first step to defining your strategy is creating or refining a mission statement. You can read more about how to write a mission statement… Continue
Comment Wall (5 comments)
- At 7:56pm on June 9, 2008,
Kerry Smith said…
- Hi Debbie. Welcome to MediaPro. I'm sure you'll find many familiar faces here. Kerry
- At 7:26pm on June 10, 2008,
FOLIO MediaPRO Team said… - Welcome to FOLIO: MediaPRO. Thanks for joining!
Now that you are here, please feel free to style your profile, upload photos and images and videos from your publication, its events and your company or let your opinion be heard by posting a a blog. If you've already got a blog, you can easily embed it in your profile via an RSS feed.
You can also browse, join and start groups to get connected to industry vets who share a similar interest or are from your area. Each group has its own forum, allowing users to engage in lively discussions on hot topics and ideas.
And be sure to use the 'Invite' tab to invite EVERY magazine, eMedia and pubilishing professional you know to join you on MediaPRO. You can easily upload your e-mail contacts in minutes. Or simply send out an e-mail to every industry pro you know, add a bulletin on Facebook or Myspace ... whatever it takes to help MediaPRO become the largest community for the magazine, eMedia and publishing industry.
Thanks
The FOLIO: Team
- At 1:33pm on June 11, 2008,
Kelly Koenig-Lacey said… - Hi Debbie,
Hope you and the family are well! Look forward to seeing you at FOLIO: this September.
- At 12:26pm on August 21, 2008,
Melis said… - Hi Debra,
Thanks for being my friend. I thought you might be interested in my group on LinkedIn. Please take a look.
Have a great day!
Best,
Melis
- At 3:06pm on May 25, 2009,
SarahManski said… - Hi Debra, I started a company called PosiPair.com that connects green businesses to environmentally minded consumers. We are alway looking for web designers.
Best, Sarah
Sign in
Latest Activity
Groups
Help Us Grow
Please Invite your co-workers & friends to join your network. They'll automatically be added to your Friends List. Click Now
Member Search
Badge
Commercial Use Limitations: Use of any content features (blogs, forums, messaging, etc) for direct self-promotion, spamming, etc. will result in account termination. Profiles are for individuals only at this time, not companies. Profile headshots should not include company logos. Publishing/Media companies (non vendors) may create groups for their employees. Vendors see this post for more information.
© 2012 Created by FOLIO MediaPRO Team.
