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Dennis Triola
- Male
- Overland Park, KS
- United States
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Profile Information
- Media Type:
- Publishing
- Media Realm:
- Business Media
- Home Region:
- Mid West
- Past Companies & Brands
- Ascend Media (Allied Healthcare Division)
Penton (formerly Prism, Primedia Business, Intertec)
PSN Publications (former division of United Business Media)
Triola Associates
GlobeCom Publishing
Intertec Publishing
- I'm Looking For:
- Networking, Jobs
- Professional Background: (Resume)
- Dennis Triola
12350 W. 128th Terrace, Overland Park, KS 66213
(Home) 913-322-2096 - (Mobile) 310-422-6637 - (Home e-mail) dennistriola@aol.com
BACKGROUND SUMMARY
Involved in business-to-business publishing for more than 30 years. Started career with Intertec Publishing, was one of five people to leave the company to found their own company/magazine. Published the magazine for 10 years before selling it to what was then United Entertainment Media. Worked with UEM for five years as an independent sales rep and employee before returning to Intertec Publishing (now Penton Media). For 12 years, worked as publisher/group publisher of from two to five publications. During the past 2-1/2 years, worked as president of the Allied Healthcare Division of Ascend Media.
During 2-1/2 years at Allied, took online revenue from $67K in 2005 to $1.42M in 2007. Completely restructured the sales and editorial teams, while starting marketing and ad production departments. Finished 2007 with a division pub profit of $6.1M on $16M in sales. During 12 years at PBI, launched new magazines, conferences and online (about $1.5M for three magazines) projects. Transitioned T&D World magazine from long-time publisher in 2005 while increasing revenue by mid-single digit growth and maintaining its high profitability.
EXPERIENCE
Allied Healthcare Division of Ascend Media
President, Los Angeles, CA, December 2005 to May 2008
Lead a group of 14 magazine titles in the healthcare industry and 65 employees. When arriving at Allied, three magazines had no web sites and the entire division only did $67K in online revenue. By the end of 2007, Allied’s online sales hit $1.42M. As of May, 2008, online revenue is pacing at a 15% increase over 2007. Through restructuring sales and editorial, creating marketing and ad production departments, and a lot of cheerleading, was able to maintain a division pub profit about 40% during his tenure, all at a time when B2B print pages were falling through the floor. His formula for success: introduction of a full menu of online products; increased emphasis on custom publishing; increased sales travel for face-to-face customer calls; and research across the entire division’s products.
PBI, Inc. (now Penton Media, formerly also known as Intertec Publishing and Primedia Business)
Group Publisher, Overland Park, KS, May 1993 to November 2005.
Originally hired to handle two magazines, oversaw as many as five publications during his 12 years. Returned a once dominant publication to the forefront of the industry and transformed it into one of PBI’s most successful products, performing at a 40% publishing profit. Also re-launched several magazines, online initiatives, an international show daily, conferences and many special projects. Traveled extensively both domestically and internationally from 90-125 days per year to support products and sales. During his last year, maintained profitability of primary product and increased market share of other products in difficult and competitive markets. In addition, assumed the publishing responsibilities of a long-time publisher who left the company on another of PBI’s leading publications. By year-end 2005, total online billings in the group exceeded $1.2M and represented approximately 11% of total revenue.
United Entertainment Media/Triola Associates/Globecom Publishing.
Western Sales Manager, United Entertainment Media, September 1989 to May 1993
Based in the San Francisco Bay Area, responsibilities included sales and marketing to the western 13 states for the video publications for UEM. Involved in the re-launch of a publication and was responsible for its return to number one in the industry. While selling the number three publication overall in the market, maintained a solid number two position in the western territory. Key to launch of new magazine serving the government video market. Grew and maintained a $2M sales territory.
President, Triola Associates, October 1988 to September 1989
Based in the San Francisco Bay Area, operated independent sales rep firm and represented UEM titles.
Vice President/Sales and Board Member, Globecom Publishing, July 1978 to October 1988
Day-to-day job responsibility was sales and marketing for western 13 states. Also owner or the company and member of the board of directors. Involved in launch of primary product and two subsequent publications during 10-year history.
Sales Manager, Intertec Publishing, Mountain View, CA, June 1974 to June 1978.
Sold advertising space for four to six publications for the western 13 states. Primary responsibilities included the successful launch of a new publication and maintaining a number one publication in the market.
Earlier Intertec assignments included a 10-month stint in the home office in Overland Park, KS, in the “hot seat” handling a three-state sales territory, sales support, marketing functions, and interface with circulation, editorial and research departments.
EDUCATION
Bachelor of Journalism, University of Missouri in Columbia. While attending Missouri, was a member of the varsity baseball squad for two years and served as a teaching assistant in the Journalism school.
PERSONAL
Married with two children. Loves sports and is an avid golfer.
PROFESSIONAL AFFILIATIONS and AWARDS
Served as Board Member for the ITVA (International Television Association) during 1994-1995. Founding president, served for 2+ years, and current/active Board Member of MAP (the Missouri Association of Publications). Served as judge for Folio: Ozzie Awards in 2006.
Awards
* 2003 Member of Folio: 40 - Magazine Influencers and Innovators
* 2003 Voted into min’s B2B Sales Executive Hall of Fame
- Personal Interests
- Golf. Sports in general.
- Education:
- Bachelor of Journalism, University of Missouri
- Relationship Status:
- Married
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