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I'm new to the audience development arena but I did attend the recent conference in Chicago which was a great help.
It seems to me that there are at least two big wins achieved through using social media. First, I found by listening to various spe...
Eric: we're jumping in. Some of our editors have started this but the ones that are not, my audience marketing team is taking up the lead. This is a great example of where editors and audience developers team up. The primary objective of participa...
While I am not personally involved, I would suggest attending the Audience Development 2009 Conference and Expo from June 7-9th in Chicago. It is a great conference for all audience developers, circulation mangers, general mangers, publishers and ...
Hi. This may not be the right venue for this type of posting, but in today's difficult economic climate, I'd imagine that many people would appreciate hearing of a job opportunity. I'm Vice President of Audience Marketing at Reed Business Informat...
I definitely think it should be explored, depending on the objectives you want to achieve and the market. That said however, you need to constantly "feed" the conversations and the interactions. If you don't have the resources to do that then I wo...
Hi Eric,
I'm trying to track that as well. Here's what I've found so far:
SAMPLES OF PUBLISHERS FACEBOOK APPLICATIONS
http://redirectny.com/samples/REDIRECT_PubFacebookApps_Feb09.pdf
PUBLISHERS FAN RANK ON FACEBOOK (some pubs that don't have "m...
What role, if any, should audience marketers play with regard to social media sites such as Facebook, LinkedIn and Twitter? Is anyone out there already involved with this? If so, what are you doing?
Comment Wall (3 comments)
- At 12:56pm on June 17, 2008,
Eric Rutter said…
- Probably too long to relate via email. Would be glad to discuss. Feel free to call at 303-265-6269.
- At 8:54am on June 17, 2008,
Shannon Aronson said… - Thanks Eric--had to bail from going to Chicago have to go to a UBM meeting with CEO--first CM missed in ages...any input you could give me on them would be great
Thanks
- At 5:40pm on June 16, 2008,
Shannon Aronson said…
- Hi Eric!!
Hey was talking to Joe Hinshaw about doing some telemarketing for me...he said you have used them--what do you think of them
Profile Information
- Title:
- VP, Audience Marketing
- Company:
- Reed Business Information
- Company Website:
- http://www.reedbusiness.com
- Media Type:
- Publishing, eMedia
- Media Realm:
- Business Media
- Home Region:
- Rocky Mountain States
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