Erin's Page

Title:

Art Director

Media Type:

Publishing

Media Realm:

Consumer Media, Niche/Enthusiast, Creative Agency

Home Region:

Pacific States

Past Companies & Brands

Binney & Smith (Crayola)
Rodale: Runner's World

I'm Looking For:

Networking, Jobs, Inspiration

Professional Background: (Resume)

relevant skills
Award-winning Art Director who has been in the industry for 14 years and knows what makes good design work. Experienced in developing concepts through execution. Proficient in editorial design, marketing design, direct mail, packaging, banners and some web page design. Excels in a multi-priority, deadline-driven environment. Loves spirited collaboration, enthusiastic, possesses strong organizational and interpersonal skills, detail oriented, hilarious and plays nice with deadlines.
Software: MAC based programs: InDesign CS 3, Quark X-press 6, Illustrator CS 3, Photoshop CS 3, Dreamweaver, Adobe Acrobat

awards/recognition
Hobby Farms: Outstanding Reader Ratings in AgriMarketing
Design of the week: HOBBY FARM ONLINE house ad featured on www.istock.com
JILLIE AWARD: Certificate of Excellence
Bronze ECHO Award: Consumer/Flat Mail in Publishing for Men’s Health Magazine
Three Gold CDMA AWARDS: Alternative Sources for MEN’S HEALTH Magazine
Gift Subscription for MEN’S HEALTH Magazine
New Business Subscription Promotion for BICYCLING Magazine
Silver CDMA AWARD: New Business Subscription Promotion for PREVENTION Magazine
Silver MAXI AWARD: Consumer/Flat Mail in Publishing for Men’s Health Magazine

Employment History
Art Director | Marketing Department, Bowtie Inc., Irvine, CA | July 2004—Present
Constantly raising the design standards on marketing design by creating crisp internal and external advertisements, media kits, fliers, brochures, sell sheets, catalogues, direct mail, rate cards, sales presentations, promotional items, trade show graphics, corporate brochure, and other collateral pieces as needed. Frequently supports other departments with design and knowlege of marketing and direct mail.

Art Director | WildBird magazine, Bowtie Inc., Irvine, CA | July 2005—2007
Updated and beautified the design for the features and covers. Worked with editorial staff to stream-line deadlines.

Associate art Director | Runner’s World, Rodale Inc., Emmaus, PA | December 2001—February 2004
Assisted Art Director on features and covers for monthly magazine. Designed all front-and back-of-the-book departments, generated photo and illustration ideas for departments and features, assisted photo editor on photo shoots, selected compelling photos for publication, hired award-winning illustrators and tracked assignments. Enhanced the magazine production process by working with our photo editor and in-house pre press department on quality control, color correction and the final transmission of files.

Art Director | High School Runner, Rodale Inc., Emmaus, PA | December 2001—February 2004
Redesigned the biannual publication for teen runners by adding a funkier flair to the overall design. Collaborated with photo editor on unique photoshoots, hired trendy illustrators, managed design and production process.

Art Director | Creative Promotions Department, Rodale Inc., Emmaus, PA | April 1995—December 2001
Created award-winning, complex strategic direct response promotions. Involved in the planning, research and original conceptual development of design concepts for use in direct response media to promote the sale of Rodale products. This work included creating relationships with the copywriters, project managers, editorial staff and production to develop branded, highly targeted creative materialsto meet our marketing needs, budget and objectives. Managed several designer(s) and freelancers and provided creative manager feedback on designer’s performance. Led/or participated in brainstorming and conceptualizing of new design ideas. Provided support for freelance designers by art direction, based on brand guidelines and attending key meetings. Kept team aware of industry trends and maintained a design swipe file which included competitive samples.

freelance
• Weight Watchers • Healthy Directions • Men’s Health Magazine • Men’s Health Books • Runner’s World Magazine • Prevention Magazine • Prevention Health Books • Readers Digest • Consumer Reports • American Master Projects, Inc. • Belvoir Media Group LLC
• Ross Company Advertising • CDMG, Inc. • National InfoSystems Inc., etc.
Education
BFA in Graphic Design, Spring 1994
The College of New Jersey
Cum Laude 3.5 GPA

Personal Interests

museums, equestrian (hunter-jumper), music

Education:

BFA in Graphic Design - The College of New Jersey

Relationship Status:

In a Relationship