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Frank Locantore
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  • Denver, CO
  • United States
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Frank Locantore - Environmental Paper Assistance

Latest Activity

Frank Locantore and Georgie Newton are now friends
October 22
Adam, Paper is no more or less important to smaller publications relative to overall cost. As a nonprofit those costs may be even more critical. Ironically, the big pubs buy their own paper and have more control yet do less to affect better practi...
October 7
Frank Locantore added a discussion to the group Green Publishing Strategies
WHAT is the award? Created in 2004, the Aveda Environmental Award celebrates environmental leadership and achievement in the magazine industry. WHO is eligible? Any consumer or B-to-B magazine that uses environmentally responsible paper/productio...
October 1
Frank Locantore added a discussion to the group Marketing
WHAT is the award? Created in 2004, the Aveda Environmental Award celebrates environmental leadership and achievement in the magazine industry. WHO is eligible? Any consumer or B-to-B magazine that uses environmentally responsible paper/productio...
October 1
Frank Locantore added a discussion to the group Design & Production
WHAT is the award? Created in 2004, the Aveda Environmental Award celebrates environmental leadership and achievement in the magazine industry. WHO is eligible? Any consumer or B-to-B magazine that uses environmentally responsible paper/productio...
October 1
That's an interesting point, Adam. I assumed that the paper cost as a percentage of overall expenses is roughly the same because with smaller magazines it is often the case that the same staffer has multiple responsibilities for paper-printing-dis...
September 17
I'd bet part of the reason is that paper is less of an impactful cost for lower-volume magazines. For short-run magazines, paper only represents 15% - 25% of the total cost (postage/distribution, manufacturing, paper, pre-press, production/writing...
September 17
Frank Locantore added a discussion to the group Green Publishing Strategies
September 11, 2009 - MediaFreak Once again, Barnes & Noble is giving special promotional space to magazines that use recycled paper. And once again, the month-long promotion is as much a shout-out to those titles with environmentally friendly prac...
September 16

Comment Wall (3 comments)

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At 4:04pm on March 12, 2009, Dr Simon Harding said…
Thanks for connecting
At 10:11am on October 31, 2008, Dedra Smith said…
Hi, Frank!

MPA cancelled the whole production week this time--too few participants. I'm starting two new projects that will be needing some paper info, so I'll be in touch very soon!

D
At 1:32pm on June 11, 2008, Kelly Koenig said…
Hi Frank,

Hope you're well! Cute "Kids"! Hope to see you at FOLIO: in September.

Profile Information

Title:
Director, Better Paper Project (formerly: Magazine PAPER Project)
Company:
Green America (formerly:Co-op America)
Company Website:
http://www.BetterPaper.org
Media Type:
Service Provider
Home Region:
Rocky Mountain States
I'm Looking For:
Networking
Professional Background: (Resume)
I work for a non-profit that provides magazines free assistance in learning about environmental paper options and how to successfully navigate a responsible paper switch that is good for the financial and environmental bottom-line.
Personal Interests
Hiking, camping, dogs, movies, playing baseball and guitar.
Education:
I definitely support education.
My LinkedIn
Relationship Status:
Married
 
 

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