Gabrielle Sarmiento's Page

Title:

Publishing Professional

Company:

In Transition

Media Type:

Publishing

Media Realm:

Consumer Media, Associations, City & Regional, Niche/Enthusiast

Home Region:

New England

Past Companies & Brands

February 07- September 09
Integrated Marketing Concepts Inc. - Account Executive
Direct all marketing functions, with P&L responsibility for 5 product lines that contributed to over 50% of the company's profits. Responsible for direction and management of the magazine program to three major retailers – GameStop, Game Crazy & Vitamin World.
Feb 06 - Feb 07
Curtis Circulation Company - Account Executive
Coordinate national distribution for 40 publications.
Responsible for marketing and coordination of chain solicitation and Promotional programs.
Sep 05 – Feb 06
The Daily Front Row, New York - Distribution/Circulation Promotions Manager Implemented all marketing & promotional efforts for the publication during Olympus Fashion Week.
Apr 00 - May 05
Comag Marketing Group, New York
(A Hearst & Conde Nast, LLC) - Marketing Manager
Coordinate direct-to-retail distribution for 70 publications.
Provided print order management, prepared and executed client presentations and business reviews.
Oct 85 – Apr 00
Eastern News Distributors, New York Subsidiary of Hearst Corporation - Magazine Operations Manager
Managed the day-to-day operations of over 600 titles to various retail and wholesale outlets.
Oct 80 – 10/85
Distribution Manager, New York
Oversaw entire system database maintenance and billing of 250 titles.

I'm Looking For:

Friends, Networking, Business Partners, Jobs, Inspiration

Professional Background: (Resume)

Profile
Senior manager with extensive experience in retail distribution, sales and business development. Reputable qualities include a strong commitment of excellence, exceptional relationship building abilities and outstanding time management/organization skills. Recognized for meeting and exceeding goals through challenging circumstances and innovative solutions.
Skills Summary
 Project Management
 Direct & Channel Marketing
 Product Development & Launch  Retail Marketing
 Relationship Building
 Customer Service  Market Research Analysis
 Professional Presentations
 Computer Savvy
Professional Experience
MARKETING / CUSTOMER SERVICE / PROBLEM SOLVING

 Developed and managed a wide range of marketing tools, including promotional materials and direct-mail pieces.
 Work closely with clients to develop and implement strategic sales and marketing plans that support their sales
and revenue objectives.
 Research and review competitive analysis, and ensure marketing and business development objectives are met.
 Built relationships with key industry individuals at the wholesale, distributor, and retail levels


COMMUNICATION/ REPORTS/ PRESENTATIONS

 Constant communication with various internal and external departments on product knowledge, sales objectives, promotional information, transitions and new product information.
 Developed and implemented strategic marketing plans to grow sales goals and meet objectives.
 Design and develop effective marketing tools for retail presentations.
 Responsible for the overall leadership of client product, including analyzing sales data, identifying growth opportunities, and assisting clients in setting future performance and growth goals.


DETAIL MASTERY & ORGANIZATION

 Handle all aspects of the newsstand distribution
o Print order management.
o Tracking all title activity for “Direct/Specialty” distribution (order regulation, dealer counts, and title launch solicitations).
o Analyzing weekly return flows and POS data.
 A problem solver who quickly grasps complex situations and turns them into manageable tasks.
 Produce quality work despite extreme time pressure and deadlines.


Employment History


 Feb 07- Present Integrated Marketing Concepts Inc. - Account Executive

o Managing the distribution to gaming retail accounts which produce over $180 million in revenue annually.
o Actively manage assigned accounts to establish relationship and make sure the overall business goals
and partner commitments are met.
o Identify and present new product opportunities to major retailers.
o Develop programs and strategies to support growth of product line.
o Research and analyze the market situation to capitalize on opportunities.

 Feb 06 - Feb 07 Curtis Circulation Company, New Jersey
Account Executive

o Oversaw all aspects of newsstand distributions for over 40 publications.
o Created and executed marketing strategies for mass market and specialty magazine clients.
o Print order management.
o Steady communication with filed representatives, planning, scheduling, monitoring, and
summarizing filed assignments for client publishers.
.

 Sep 05 – Feb 06 The Daily Front Row, New York
Distribution/Circulation Promotions Manager

o Implemented all marketing & promotional efforts for publication during Olympus Fashion Week.
o Supervised volunteers, consultants, and contractors.

 Apr 00 - May 05 Comag Marketing Group, New York (A Hearst & Conde Nast, LLC)
Marketing Manager

o Exclusive account representative for over 70 specialty publications.
o Prepared and executed client presentations/ business reviews.
o Forecast, analyzed, and managed production volumes and revenue to established title specific goals


 Oct 85 – Apr 00 Eastern News Distributors, New York - Subsidiary of Hearst Corporation
Magazine Operations Manager

o Managed the day-to-day operations for 600+titles to various retail and wholesale outlets.

 Oct 80 – Oct 85 Eastern News Distributors, New York
Distribution Manager

o Supervised an entire system database maintenance and billing of 250 titles.


Education
.
 Betriebswirtschafts Schule Mannheim, Germany
Associate’s Degree in Business, 1978

Personal Interests

My passions are: family, baking, cooking , shopping, shoes, reading, movies, skiing, swimming and jogging .

Education:

Associate Degree in Business

Other Web Profile or Personal Web Site

http://www.plaxo.com/gabrielle_sarmiento@msn.com

My LinkedIn

Relationship Status:

Married