Hi!
I publish an online magazine called A Distinctive Style.com and a website A DistinctiveWorld.net. We cover eco-awareness, products, eco-fashion, artisans from around the world, and inspirational stories. We've published 7 issues so far, and st...
I think in this advertising climate publishers need to develop some kind of pay-for-performance advertising programs, such as pay-per-lead. 95% of my company's advertising packages use some form of pay-for-performance model and clients have been r...
In this increasingly difficult economic environment, B2B advertisers have been reevaluating their marketing tactics. In alot of my media strategy discussions, advertising are demanding a greater return on their marketing budget, shifting a majorit...
I saw your post on "pay-for-performance" advertising for B2B publishers. I'm interested in learning more about the platform you created for publishers. Whenever you get a moment, please feel free to contact me.
Alex McGrath
Vital Business Media
917-675-5907
alex@vitalbusinessmedia.com
Consumer Media, Business Media, Associations, Creative Agency
Home Region:
New England
I'm Looking For:
Friends, Networking, Business Partners, Jobs
Professional Background: (Resume)
Director of Marketing at TW Solutions
January 2008 – Present
A division of Tiziani Whitmyre. TW Solutions is the developer of "LinkShadow", an SaaS solution that provides B2B publishers with the infrastructure to develop and offer performance-based online advertising programs to support their present advertising offerings and generate revenue on unsold inventory. LinkShadow allows publishers to create new revenue sources by offering pay-per-action campaigns (e.g. pay-per-click, pay-per-lead, pay-per-download, etc) without any additional demands on their current Web infrastructure or staff. And LinkShadow is offered on a performance basis as well. There are no start-up costs or monthly fees.
Manager of Interactive Marketing
January 2007 – Present
Responsible for day-to-day management and execution of agency's interactive and web-related projects, including web site development, search engine optimization, database development, video and flash animation work, etc. Develop strategies and framework for integrating CRM applications, email marketing/ direct response software and web analytics within clients business and marketing infrastructure.
Media Director & Senior Account Executive
August 1998 – Present
Responsible for development of client marketing campaigns, including print and interactive media research, planning and buying, analysis, integration and optimization. Manages the agencies online and search engine marketing, B2B affiliate marketing and ROI marketing programs, as well as servicing several clients in an account management capacity.
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