Georgina Sculco's Page

Title:

Owner/Art Director/ Graphic Designer

Company:

G+ Design

Company Website:

http://www.gsculco.com

Media Type:

Publishing, eMedia

Media Realm:

Consumer Media, Business Media, Associations, Creative Agency

Home Region:

New England

I'm Looking For:

Friends, Networking, Jobs, Inspiration

Professional Background: (Resume)

Georgina Sculco
244 East 21st Street, #10 New York, NY 10010
Phone: 212-673-7504
Cell: 646-251-2703
E-mail: gsculco@verizon.net
Website: gsculco.com

• Hands-on Creative with Multichannel
Marketing and Design experience

• Strong Analytic and Concepting Skills

• Articulate, effective communicator

• Broad Client and Management
experience

• Copywriting

• Print Production and Purchasing

• Tech Expertise:
Photoshop, Flash, Dreamweaver,
InDesign, Illustrator, Acrobat,
PowerPoint.

ISE (International Securities Exchange)
Senior Multimedia Designer 2006 - 2009

Concept, design and execution to integrate Branding Materials in Cross Channel Initiatives utilizing Online Media in conjunction with Print Advertising. Interactive Advertising, Portal Advertising Links,
Web Pages, Online Newsletters, complete range of Print Materials, Premiums, Magazine Supplements, and Exhibition Solutions.

• Developed successful, targeted, marketing strategy for new financial instruments with brand and product managers. Results showed significant gains in click-thrus and sign-ups. "Dark pool" stock market traded 1 million shares in under a year.

• Significant cost savings achieved through creative partnering. Took significant role in redesign of ISE website leading to reduced cost from outside vendor. Worked with print ad agency to create multiuse
brand images enabling campaign extensions into online and print media channels.

• Collaborated with parent company (Deutshe Börse) to create promotion and multi-company newsletter.

• Responsible for all print production, purchasing and quality control. Consistently brought projects in on time and within budget.

G+ Design
Principal & Owner 2004 - 2006

Strategic planning, design and execution of online and print materials. Diverse creative experience enabled partnering with a range of businesses including magazines, healthcare marketing, broadcasting
promotion, book publishing, toy industry marketing and women's business groups. Work included concept, design, copywriting, print production and purchasing to create online banner ads, web pages, magazine design, advertising, brochures, and media kits. Intensive
client interaction.

Clients included Thomson Media, Advanstar, VNU, Access Intell, Reed Business Information, and the Pratt Museum.

Reed Business Information
Creative Director, Marketing 1998 - 2004

Management of creative marketing department for B-to-B broadcasting magazine group. Partnered with group VPs and publishers to develop print and online promotion, advertising and conference materials. Created a full range of multi-media and print resulting
in successful, quantifiable increases in advertising and event attendance.
Projects included web banners, media kits, ads, brochures, sell sheets, supplements, signage, website development and directing
photo shoots, Supervised a staff of three and managed outside vendors.
Maintained departmental and project budgets.

Reader’s Digest General Books
Art Director 1996 - 1998
Worked with writers, editors, illustrators, photographers, and researchers to produce highly visual “Coffee Table” books and covers. Subjects included, religion, history, and cooking. Developed ideas based on market research trials. Directed photo shoots and
assistants.

Cahners Inc.
Creative Director - Healthcare Publishing 1994 - 1996
Supervised magazine art department of ten producing four magazines and two medical journals. Additionally responsible for concept through execution of special projects including events, pharmaceutical marketing materials and magazine promotion.
Managed departmental budget of over $400,000.

Art Director 1989 - 1994
Art directed food, travel, healthcare magazines and supplements.

STANTON & HAWTHORNE ADVERTISING Inc.
Art Director 1986 - 1989
Created ads, promotion and collateral for real estate, hotels and restaurants. Supervised staff of two.

Personal Interests

Social Media, Design, Art, Science

Education:

BFA Pratt Institute

Other Web Profile or Personal Web Site

http://www.gsculco.com