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Heather Joy's Discussions
Ad rates for online video sponsorships
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Started this discussion. Last reply by Kathi Simonsen Jun 30.
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Hi Matt,
I recognized the name :-) Good insight into what was to come in your article. Hope you're doing well despite this crazy economy. How are Terra and Issac?
Best,
Kathi Simonsen
Simonsen Sales & Marketing
We sell banner impression within the video player.
We charge $283/week for a 30 second pre-roll
Our viewership is 8,000 per week
Here is a link to an article that I wrote 10 years ago on this topic.
Heather,
Our magazine is also in the process of launching similar features which we intend to approach advertisers to sponsor. Your pricing is based on perceived value (backed by statistics). To be able to maximize on your profitability it is imp...
we charge $2800 to post a 3-5 minute advertiser supplied video.
30,000 unique visitors a month.
How many unique visitors to your site? Our base rate is $68 per thousand impressions.
How many will view the video?
What type of digital promotion are ...
Thank you Kevin. You've made a good point. I like this idea very much...
Without a LOT more traffic you should stick to monthly sponsorship rates for your videos. Consider intially trying to sell that sponsorship at say half the rate of your full-page or 2-page spread print ads and pitch it that way to your current adv...
Thank you Greg. You have been very helpful.
Heather,
The key is not just your paid circulation, but how many of the 15,000 paid subscribers are also coming to your site and then viewing videos. If you have a track record on that, your pricing decisions are a bit easier.
In the past, I've ...
We have begun posting videos on our web site as a companion to stories in our magazine. I want to approach some of my advertisers to sponsor these videos, perhaps having a brief commercial at the beginning. I'm not sure what price point to offer. ...
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