Hugo J. Lembert's Page

Title:

Vice President, Business Development and Marketing

Company:

Lawz Marketing Services, LLC

Company Website:

http://www.mylatinolawyer.com

Media Type:

Publishing, eMedia

Media Realm:

Consumer Media, Business Media, Niche/Enthusiast

Home Region:

New England

Past Companies & Brands

Lawz Marketing Services (Current VP Sales & Marketing)
Backfence.com
The Washington Examiner
Times Community Newspapers
American lawyer Media

I'm Looking For:

Networking, Jobs

Professional Background: (Resume)

HUGO J. LEMBERT
1447 Newport Springs Court ◙ Reston, VA 20194
Home: 703-481-9628 ◙ Cell: 703-346-5747 ◙ H.lembert@verizon.net

ADVERTISING/MARKETING SPECIALIST

Direct experience with all publishing, sales and marketing procedures common in the newspaper industry
and online media start-ups.

Innovative professional with a verifiable record of developing and implementing strategic plans to increase market share. Applies a proactive and solutions-oriented approach to each complex challenge, generating customer satisfaction and repeat business. Background includes a bachelor of science and certifications in advertising sales and sales coaching. Core professional strengths:

Customer Retention Sales Management Business Development
Team Facilitation Web Marketing & Development Project Management
Research & Development Newspaper Advertising Software e-commerce

CORPORATE CONTRIBUTIONS

Business Development
 Built a niche in the market for national monthly magazines, creating two to four monthly classified and directory pages per magazine in the New York metro area
 Implemented diverse private party advertising promotions and forged key media partnerships to expand readership involvement.
 Grew automobile advertising revenue 50% monthly by establishing promotional programs, compelling rate packages, and reader contests for a group of established suburban newspapers in Northern Virginia.
 Introduced the hyper-local community news model to 500+ new advertisers; developed key alliances to boost marketing efforts; hired and developed a solid sales team in an online media sales start-up environment.

Strategic Planning
 Increased employment advertising 25% in six months by revamping print and online packages in a start-up newspaper environment
 Successfully launched new classified sections for various publications in the NY and DC metro markets.
 Produced at least one new weekly page of agate advertising for five newspapers, four of which were new operations including one Spanish-language weekly in the New York metro area.

PROFESSIONAL PROFILE


VP, Marketing/ Business Development 02/07-Present
Internet Marketing Consultant
Responsible for market research, web product development and strategic implementation of an online legal directory and network referral system serving the Hispanic population section. Activities include identifying business opportunities, internet marketing, creating hard copy marketing collateral, conducting grass roots marketing, forging alliances and generating sales. .

Director of Classified Advertising, BACKFENCE.com 04/06- 01/07
Leading sales effort for this “start-up” network of hyper-local online community citizen news websites. Hired and developed a solid sales team who exceeded company expectations by introducing and selling the hyper-local citizen media concept to more than 500 advertisers within a six-month period. Unfortunately for reasons unrelated to sales and marketing the company was forced to shut down.

Resume Continues …


HUGO J. LEMBERT
Home: 703-481-9628 ◙ Cell: 703-346-5747 ◙ H.lembert@verizon.net ◙ Page 2

PROFESSIONAL PROFILE CONTINUED

Classified Advertising Manager, WASHINGTON PUBLISHING CO. 12/04- 04/06
Joined The Washington Examiner as part of its start-up management team. Served as key role in implementing rate structures, employment tab, and broadcast business efforts affiliated with The Washington Examiner. Managed an operations platform for print and online products which included billing, scheduling, and production. Worked closely with marketing and editorial team members to ensure relevant new business initiatives and collateral.

Classified Advertising Manager, TIMES COMMUNITY NEWSPAPERS 05/02–12/04
Directed classified advertising sales and marketing for this group of 18 weekly suburban newspapers. Conceptualized and developed automotive, employment and consumer classified/display print and online advertising programs as well as special advertising sections. The classified unit led company sales (33% growth year over year) in two years. Led the classified section to win several advertising awards including the SNA (Suburban Newspapers of America) national award for best suburban classified section of its class.

Director of Classified Advertising, AMERICAN LAWYER MEDIA 01/01 – 02/02
Handled advertising and marketing initiatives for The National Law Journal. Launched classified sections for Law Technology News, IPWW, The American Lawyer, and Corporate Counsel magazines. Implemented directory print and online advertising for AM LAW Tech and Law Technology News.

Classified Advertising Manager, THE EVENING JOURNAL ASSOCIATION 11/99 – 01/01
Managed advertising, marketing, and production. Conducted cross selling, up selling, and account maintenance training programs for staff members. Monitored a sales budget valued at $5M.

Classified Advertising Manager, THE QUEENS TRIBUNE 05/99-11/99
Orchestrated the classified advertising sales effort for this leading community newspaper based in Queens, NY. Met sales quota. Broke single sales print ad sales record valued at more than $13K.

Classified Advertising Manager, NEWSWORLD COMMUNICATIONS 12/95- 05/99
Led four team members, inside/outside sales executives, and a graphic designer. Worked with a team contributing $250K+, a 66% increase, in revenue. Designed and established media kits and a commission strategy. Created and established the advertising feature, “Escuelas y Universidades,” a Spanish-language education guide. Directed new business initiatives including “Bienes Raices EXTRA”, a quarterly Spanish language real estate pull-out supplement.

Business Development/Classified Advertising Manager, LATIN COMMUNICATION GROUP 04/93-12/95
Oversaw advertising projects, driving billing 35%, significantly higher than the 6% market average. Directed four outside sales reps, five inside sales reps, six telemarketers, and three sales support personnel. Handled hiring and development procedures, including goal setting and budgeting exercises.

Senior Account Executive/Classified Manager, COURIER-LIFE PUBLICATIONS, INC 11/85-04/93
Served as account executive for a Brooklyn-based weekly newspaper group covering the boroughs of Brooklyn, Queens, Staten Island, and The Bronx. Achieved ranking as a top three producer. Charged with implementing the classified sales strategy for the newly launched “The Harbor Watch”, a New York metro military weekly newspaper, as the classified manager.


Resume Continues …

HUGO J. LEMBERT
Home: 703-481-9628 ◙ Cell: 703-346-5747 ◙ H.lembert@verizon.net ◙ Page 3

CREDENTIALS

BS, Economics, Brooklyn College | AAS, Business Administration, Kingsborough Community College
Advertising Sales Certificate, Positive Selling and Ad Effectiveness Course
Basic Supervision Certificate, Rockhurst University
Professional Sales Coaching Certificate, Achieve Global
Certificate of Training, ATEX Media Solutions
Certificate New Business Development, Insightedge for Washington New Business Development Academy

Personal Interests

Travel, Cinema, Theatre, Politics, The Arts, Culture, History, Books, health and fitness,

Education:

CUNY - Brooklyn College

Other Web Profile or Personal Web Site

http://www.mylatinolawyer.com

My LinkedIn

Other Web Profile URL or Personal Web Site

http://www.mytiffanylamp.com

Relationship Status:

In a Relationship