Production Manager
WAX Custom Communications
2006 – Present
Miami, Florida
Manage the printing, mailing and distribution of all WAX materials. Scope of work includes quarterly publications, magazines, promotional packaging, direct mail and a wide range of collateral for clients such as Humana, Blue Cross, Lincoln Benefit Life, and AvMed. The scope of work includes sheet-fed, single and double web printing, finishing, packing, mailing and distribution. Work closely with Account Service and vendors to create and maintain schedules. Work pro-actively with Creative and vendors to create the most visually and cost effective specifications for jobs. Create bids and POs for all projects. Competitively bid printing and paper purchases. Consistently seek new vendors. Manage yearly production budget, including mail services and postage. Manage the yearly, monthly and weekly scheduling of jobs, providing quality product and on-time delivery. Negotiate costs of all services. Pre-flight files, check and traffic proofs, and attend press checks. Research and implement visually enhancing and cost-saving processes in production.
Creative Services Manager
Certified Vacations
2004 -2006
Fort Lauderdale, Florida
Directed the design, production and execution of creative product for 3 Certified Vacations brands: Delta Vacations, Continental Vacations and Future Vacations. Scope of produced work included catalogs, brochures, advertisements, and related collateral. Worked with Marketing, Product and Web Production teams to establish direction and timing of projects. Managed internal art directors and outside free-lancers insuring quality, on-time creative that supported brand positioning. Responsible for the development and maintenance of company-wide resource library. Created and implemented all work-process and billing procedures. Developed and managed all schedules and budgets. Executed all print production bids; responsible for press checks. Managed Distribution Centers in the shipping/distribution/inventory levels of printed materials.
Studio Manager
Zoom180
2002 – 2004
Irving, Texas
Managed the creative development of promotional, merchandising, print and packaging initiatives for clients such as Frito-Lay, Ultimate Electronics and Mohawk Homes. Acting in the role of Studio Manager, interfaced with clients, account service, sales and creative. Developed scheduling system, prioritized work and fielded internal issues. Developed cost effective, easy to implement POP/POS solutions for Ultimate Electronics geared to the duration of individual promotions. Created well-received promotions for Frito Lay new product launches of Stax and Twisted Cheetos. Promotions included event marketing, in-store POS and radio.
Marketing Services Manager
Hanes Her Way
2000 – 2002
division of Sara Lee corp.
Winston-Salem, N.C.
Directed all packaging and creative materials for Hanes Her Way, Just My Size and Lovable brands
from concept through printing and distribution. Worked with marketing and sales to maintain strong brand identity, and to create targeted positioning for new and re-launched products. Managed outside agencies, designers and brand identity groups in the development and execution of all packaging, sales materials, merchandising initiatives and catalogs. Managed support staff, developed budgets and timelines. Instituted cost control and inventory management procedures. Directed photo shoots. Supervised the production of all printed materials including pre-production and press checks. Responsible for marketing services budget. Implemented all design and merchandising for the Winston-Salem and New York showrooms.
Creative Director
TLPartnership
1996 – 2000
Dallas, Texas
Directed the design and execution of promotional and point of purchase materials, packaging,
in-store design and fixturing programs for clients such as Frito-Lay, Pepsi, Smirnoff and FedEx. Worked closely with client and account service teams to develop strategy. Directed internal and free-lance art directors, designers, writers, illustrators and photographers in the creative development phase, then managed vendors in the execution of projects. Worked closely with printers and vendors in the planning, budgeting, scheduling and execution of programs.
Retail Design Manager
Hallmark Cards
1994 – 1996
Kansas City, MO
Responsible for the management of retail design projects. Developed strategy and made presentations to Hallmark clients such as Wal-Mart, Walgreens and Wegmans. Created department plans, product plan-o-grams, managed the design, production and implementation of signing, fixturing and seasonal signage programs. Managed design and production of temporary and permanent fixturing outposts. Worked closely with Hallmark marketing and finance, then directed workflow across design, store planning, and vendor and implementation groups.
Senior Art Director
Bernstein-Rein Advertising
1990 – 1994
Fort Lauderdale, Florida
Responsible for art direction – from concept through printing – of in-store promotional, point of purchase, permanent signage and related printed materials for Blockbuster Video stores. Executed tie-in promotions for Blockbuster with national partners including Sprint
and MTV. Worked with Kansas City home office to tie in-store promotions into national advertising. Managed staff designers and studio artists. Directed outside display groups, photographers and illustrators. Worked on print specifications, timelines, and
attended press checks.
Kutztown University B.F.A., Cum Laude, Advertising Kutztown, Pennsylvania
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