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Started Feb 23
Digital editions
Replied Oct. 22, 2008
Digital editions
6 Replies
Started this discussion. Last reply by Keith Gregory Oct. 25, 2008.
Hello. I'm Jim Carper
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It took me a few years to learn this, but I know it's true:
The difference between editors and sales people is that the former say "no" while the latter say "yes."
Editors say:
No. We are not going to run your press release as is.
No. We are not ...
If I want to buy a car from Toyota, I can choose from a Corolla, Camry or Lexus. If I go on vacation, I can book a Fairfield Inn, Courtyard by Marriott or JW Marriott, all from the same hotel operator. But if I'm an advertiser and want to buy spac...
Publishers should offer the circ that the "good" customers want. Cherrypicking names creates a premium product, which leads to a "best" product. Let the customer lead.
Yes you're on to something. You identify the problem well. It's true, that many companies are priced out of advertising - especially smaller companies. But when you say, "Publishers select the names in the circulation file according to criteria th...
If I want to buy a car from Toyota, I can choose from a Corolla, Camry or Lexus. If I go on vacation, I can book a Fairfield Inn, Courtyard by Marriott or JW Marriott, all from the same hotel operator. But if I'm an advertiser and want to buy spac...
Comment Wall (1 comment)
- At 3:44pm on November 19, 2008,
Jim Carper said…
- Looking for holiday gifts? This site has calendars and gift cards featuring vintage football programs.
Asgard Press
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Editors Say 'No.' Sales People Say 'Yes'
It took me a few years to learn this, but I know it's true:
The difference between editors and sales people is that the former say "no" while the latter say "yes."
Editors say:
No. We are not going to run your press release as is.
No. We are not going to allow you to approve the story.
No. We are not going to quote you just because you're an advertiser.
No. We are not going to write about that topic because it's irrelevant to our audience.
Sales people say:
Yes. We'll put… Continue
The difference between editors and sales people is that the former say "no" while the latter say "yes."
Editors say:
No. We are not going to run your press release as is.
No. We are not going to allow you to approve the story.
No. We are not going to quote you just because you're an advertiser.
No. We are not going to write about that topic because it's irrelevant to our audience.
Sales people say:
Yes. We'll put… Continue
Posted on November 25, 2009 at 3:30pm —
Good, better, best
If I want to buy a car from Toyota, I can choose from a Corolla, Camry or Lexus. If I go on vacation, I can book a Fairfield Inn, Courtyard by Marriott or JW Marriott, all from the same hotel operator. But if I'm an advertiser and want to buy space from a magazine publisher, I have only one choice.
B2B publishers don't offer a good-better-best option. They could. Magazine publishers force advertisers to buy their entire circulation. That's like Macy's making me buy one of everythin… Continue
B2B publishers don't offer a good-better-best option. They could. Magazine publishers force advertisers to buy their entire circulation. That's like Macy's making me buy one of everythin… Continue
Posted on October 19, 2009 at 10:30pm — 2 Comments
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