Magazine & eMedia Publishing Professional & Social Network
Jim Emmerich's Page
Profile Information
- Company Website:
- http://directresultscreative.com
- Media Type:
- Publishing, eMedia, TV, Radio
- Media Realm:
- Consumer Media, Business Media, Creative Agency
- Home Region:
- New England
- Past Companies & Brands
- Time Warner
- I'm Looking For:
- Networking, Jobs
- Professional Background: (Resume)
- JAMES V. EMMERICH
81 Bedford Street
New York, NY 10014 (212) 675-7813
www.directresultscreative.com
PROFESSIONAL HIGHLIGHTS:
• Developed integrated marketing strategies
• Created e-mails, e-renewals, landing pages, banners
• Managed writers and art directors
• Developed control packages:: direct mail and renewals
• Created promotions for digital magazines
• Created direct response Radio & TV
Current Creative Director – Direct Results Marketing, New York, NY
• Developed and executed direct response campaigns for Bon Appetit, Business Week,Blender, Child, Disney Publications, Entertainment Weekly, ESPN The Magazine, Fitness, Fortune, GQ, Glamour, Maxim, Men’s Journal, Playboy, Self, Sports Illustrated, Stuff, Radar, Rolling Stone, TV Guide, and other consumer magazines. Includes direct mail, renewals, billing, insert cards, space ads, gift promotions, and radio & television
• Developed web pages for new business, pop-up boxes and e-mail promotional campaigns
• Wrote targeted mailings for National Football League
1990 -1997 Senior Copywriter – Time Warner, New York, NY
• Created launch packages for Time, Inc titles – Entertainment Weekly, Mouth to Mouth, This Old House, American Express Travel & Leisure Golf
• Created controls in renewals and billing for Entertainment Weekly, Fortune, Martha Stewart Living, Sports Illustrated, This Old House, Time
• Developed targeted mailings to Sports Illustrated subscribers for new affinity renewal program that helped generate substantial new revenue
1989 - 1990 Creative Director – Colle & McVoy, Inc., Minneapolis, MN
• Managed creative services for direct marketing division within general agency
• Participated in presentations that positioned agency as a major resource for direct marketing, resulting in acquiring new accounts
• Wrote controls for Comerica Bank and enhanced its relationship with the agency
1986 - 1989 Senior Copywriter – Wunderman Worldwide, New York, NY
• Wrote controls for American Express Corporate Card and Optima Card
• Wrote successful direct response TV for Time-Life Books and Sports Illustrated
• Worked with Young & Rubicam to create direct marketing campaigns
for major clients (American Express, Avon, R.J. Reynolds, Holiday Inn)
AWARDS: 2007 Gold Folio Innovation Award – Playboy
2007 Silver Folio Innovation Award – FamilyFun
2001 Gold Folio Award – Playboy
2000 Gold Folio Award – Playboy
1999 Gold Folio Award – Playboy
1998 Gold Folio Award – Playboy
1998 Silver Folio Award – Soap Opera Digest
1995 Time Inc. Marketing Achievement Award – Sports Illustrated
1992 Time Inc. Marketing Achievement Award -- AUDI
1989 Gold Echo Award -- American Express Corporate Card
EDUCATION: Hofstra University, Hempstead, NY
B.A., Communications Arts; B.A., Sociology
President, Pi Delta Epsilon (Honorary Journalism Fraternity, Hofstra Chapter)
- Education:
- Hofstra University, B.A., Sociology/Communications
- Relationship Status:
- In a Relationship
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