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Joe Pulizzi
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- Cleveland, OH
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This topic was created for two reasons.
First, I'll be giving this presentation in Helsinki, Finland next week for their 2009 Customer Magazines Symposium.
Second, I was inspired by the book, The Ten Commandments for Business Failure, written by...
This topic was created for two reasons.
First, I'll be giving this presentation in Helsinki, Finland next week for their 2009 Customer Magazines Symposium.
Second, I was inspired by the book, The Ten Commandments for Business Failure, written by...
Hi Rajesh...most custom titles are funded by marketing/communication dollars. Yes, there are still advertising funded titles like the in-flight magazines, but solely advertising supported models are very rare.
If sponsorship is used at all, it's ...
Comment Wall (1 comment)
- At 7:40pm on June 10, 2008,
FOLIO MediaPRO Team said… - Welcome to FOLIO: MediaPRO. Thanks for joining!
Now that you are here, please feel free to style your profile, upload photos and images and videos from your publication, its events and your company or let your opinion be heard by posting a a blog. If you've already got a blog, you can easily embed it in your profile via an RSS feed.
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The FOLIO: Team
Profile Information
- Title:
- Founder
- Company:
- Junta42
- Company Website:
- http://www.junta42.com
- Media Type:
- Publishing, eMedia, Service Provider
- Media Realm:
- Consumer Media, Business Media, Associations
- Home Region:
- Mid West
- I'm Looking For:
- Networking, Business Partners
- Other Web Profile or Personal Web Site
- http://blog.junta42.com
- My LinkedIn
Joe Pulizzi's Blog
10 Commandments for Custom Magazine Failure
This topic was created for two reasons.
First, I'll be giving this presentation in Helsinki, Finland next week for their 2009 Customer Magazines Symposium.
Second, I was inspired by the book, The Ten Commandments for Business Failure, written by former Coca-Cola CEO Donald Keough (good book by the way). After reading, I thought it would be interesting to look at custom magazines in this way.
So here's the quick overview. To be sure, if you follow any of these commandments, your custom magazin… Continue
First, I'll be giving this presentation in Helsinki, Finland next week for their 2009 Customer Magazines Symposium.
Second, I was inspired by the book, The Ten Commandments for Business Failure, written by former Coca-Cola CEO Donald Keough (good book by the way). After reading, I thought it would be interesting to look at custom magazines in this way.
So here's the quick overview. To be sure, if you follow any of these commandments, your custom magazin… Continue
Posted on March 26, 2009 at 7:13am —
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