Consumer Media, Business Media, Associations, Niche/Enthusiast
Home Region:
Mid Atlantic
Past Companies & Brands
BusinessWeek; Official Airline Guides; Investors Business Daily; Inc; biztravel.com; Continental Airlines In-Flight; Industry Week
I'm Looking For:
Friends, Networking, Business Partners, Jobs, Inspiration
Professional Background: (Resume)
STANFORD JONATHAN MEIGS
484 Skunk’s Misery Road, Millerton, NY 12546
Office - (518) 789-3005 cell – (845) 661-1321
jon@meigsmedia.com
A strategic media professional. A committed professional, recognized for initiating innovative revenue generating advertising solutions. Client-focused media savvy with successful experience in advertising sales and business management. Effective manager noted for team building, leadership and exceeding sales targets. Creative ability in new business development, multi-platform sales, and special projects in consumer, travel, B2B, and general business publications.
A powerful publishing manager and enthusiastic team leader.
MEIGS MEDIA GROUP, INC, Millerton, NY. September, 1998 - Present
Principal
Turn key Special Advertising Sections publisher and media consultants
Produce special advertising sections on business travel, ethics, environmental sustainability, outsourcing and small business for primary client BusinessWeek magazine. Responsible for section concept; marketing; advertising sales; design; and text content.
Other Present and Former Clients:
Competitive Analysis System – online ad tracking analytics
AICPA’s Journal of Accountancy - travel, e-newsletter and small business advertising
Kiplinger’s Personal Finance magazine - leisure travel advertising
Travel and Enjoy magazine - African American travel marketing
Seed magazine - eco-tourism advertising
American Express SkyGuide & Executive Traveler magazine
BizTravel.com – corporate travel web site ad sales
iDNA – event marketing
OAG DIVISION, REED TRAVEL GROUP, Oak Brook, IL April, 1995 - September, 1998
General Manager, OAG Advertising Division
Publisher, Frequent Flyer Magazine
Responsible for revenue and profit for Frequent Flyer magazine, a 225,000 circulation publication for business travelers, and eleven print and electronic air travel directories published by The Official Airline Guides and read by over 1.5 million business travelers.
Relocated magazine from New York to OAG headquarters in Chicago. Restructured and combined two sales organizations, improving quality and productivity through outsourcing. Hired editorial and promotion staff. Reduced costs while improving quality of both editorial and promotion material. Created and presented value-added proposals that resulted in new and increased business. Supervised staff of 34. Promoted to General Manager in January, 1996.
INVESTORS BUSINESS DAILY, WM. O’NEIL & CO., Los Angeles, CA February, 1994 - April, 1995
Director, Sales Development
Responsible for development of non-endemic advertising for 200,000 circulation financial newspaper. Created marketing strategies and sales presentations. Successfully worked with national sales staff and sold independently on travel, automotive, and computer technology accounts.
INC MAGAZINE, GOLDHIRSH GROUP, New York, NY August, 1990 - February, 1994
Regional Sales Director, Chicago
Responsible for rebuilding sales in depressed Midwest region and developing value-added packages to effectively compete with multi-media giants. Increased sales 12% in first year. Managed a sales territory and supervised staff of two.
EAST/WEST INFLIGHT MAGAZINE NETWORK, New York, NY January, 1989 - May, 1990
Group Publisher, Texas Air Group
Responsible for revenue and profit for two major airline magazines, Continental Profiles and Eastern Review. Supervised staff of 35.
Increased market share for Continental Profiles in declining In-flight magazine category. Restructured sales staff, introduced successful presentation techniques, and improved marketing and promotion strategies. Left when Eastern Airlines dissolved.
INTERNATIONAL THOMSON INC., New York, NY December, 1987 - December, 1988
Group Publisher, Retail Press Division, Food Group
Member, Executive Committee. Responsible for revenue and profit from retail food industry magazines, Convenience Store Management and Non-Foods Merchandising, as well as CSM food service trade show, “Taste of the Future”. Supervised staff of 21. Increased pages and market share for both publications. Managed the only profitable publication of nine in Division. Successfully repositioned Convenience Store Management including name change and redesign. Restructured Food Group staff and turned around failing publications. Left when Retail Press Division was closed.
McGraw HILL PUBLICATIONS COMPANY, New York, NY April, 1985 - December, 1987
Director, Special Advertising Programs, BusinessWeek - 1985-1987
Directed all phases of publication of over 40 special advertising sections, from 8 pages to 62 pages in size, as well as 15 special editorial reports. Increased special advertising sections revenues by 50%. Improved marketing, text and design of special supplements. Gained support of 35 person sales staff.
Personal
B.A., Business Administration, Parsons College
Willing to relocate
Personal Interests
peaceful country house; horses; reading; history; politics; humorous people and situations.
read product reviews
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