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Justin Thurman's Page
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we have a website but it's just a landing pad
the mag is where all the action and business is.
as the web site ad sales metric is views and impressions I'm not interested... I prefere selling the ad pagines in the magazine by offering the added ...
fo course digital magazine work as companion to print magazines but they only generate MARGINAL revenue... mostly subs
I really don't believe advertisers get exctied about the marginal realdership of the online editons.
Stand alone, online only N...
Justin,
I do a digital magazines, and we do sell ads in it. Infact we offer the added value premium of RICH MEDIA ads
Actually we sellads on a rate card basis and NOT impressions or CTR's
This is our digital motorcycle magazine (it's in Italian bu...
I think Moto's product has some cool features, Ebingen, but agree that content re-purposed for the web via a site made for that purpose is a better way to leverage the web, not expecting the web to conform to the old ways of print media, or its in...
Of course not,. Theyaren't really full-fledged digital editions--just there to cut fulfillment costs for clients right now.
I couldn't agree more, Pierre (my mother gave me that name when she was studying in Paris : - ).
MY DEs are there to cut ...
Long story short, e-editions only are financially viable for most publishers only if they have an existing print magazine and they re-use their print design files as input into the e-edition software.
In any case, I have major concerns about the ...
Here's what I don't understand John. People paint digital editions with a blanket brush in terms of judging their success or not. I just looked at your digital edition and there appears to be no ability to email the pub or bookmark it to sites suc...
So true. I have several digital editions and a company website that is down right now for revamping. I can tell you I wish it wasn't!
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Profile Information
- Title:
- Multimedia Director
- Company:
- Consolidated Publishing
- Company Website:
- http://www.annistonstar.com
- Media Type:
- Newspaper
- Media Realm:
- City & Regional
- Home Region:
- South
- Past Companies & Brands
- Gadsden Times and al.com
- I'm Looking For:
- Networking, Business Partners
- Other Web Profile or Personal Web Site
- http://www.twitter.com/justinthurman
- Relationship Status:
- Married
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