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Katharine
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- Princeton, NJ
- United States
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Katharine's Discussions
Typical CPM rates?
Thanks Marcus. I've since revised my expectations dramatically lower, to about $1 cpm for banner ads on a small website. We would have a fairly targeted audience of Moms, which is perennially desir...
Replied Nov 11
Typical CPM rates?
4 Replies
Hi, I'm trying to get a sense of what typical CPM rates are. I'm renovating www.momsworld.com to add community features and more daily-changing content. Need to get some sense of CPM for business p...
Started this discussion. Last reply by Keith Gregory Nov 15.
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Katherine - not sure those numbers effectively will hold up. In the b2b world, you would be good with that kind of range, and perhaps more.
However, in the consumer realm, your effectively competing with other sites that provide much broader reac...
A gathering point for individuals who run their own publishing & media companies to exchange ideas, get feedback, and connect with other media business owners.
With a passionate group buying a large quantity of lower-priced items (compared to say computer servers or dump trucks), I'd try to build something around key sponsorships, so that given brands can "own" all the real estate on a given page or sect...
Thanks Marcus. I've since revised my expectations dramatically lower, to about $1 cpm for banner ads on a small website. We would have a fairly targeted audience of Moms, which is perennially desirable, so hopefully I could do better than that ove...
Those rates are pretty high, but not unheard of if you've got a focused audience that your advertisers can't reach effectively elsewhere.
I buy web ads. The way I do it is fairly simple. I know what a lead is worth to me and in a matter of weeks ...
No, not ours. Would love to hear more about theirs, if kosher to do so!
I would love to hear more comments on this question - am considering a hybrid model (advertising, subscription) for a community site for Moms. I'm looking around for subscription communities and found a super small one on babynames.com (~600) and ...
What are you doing to turn your print brand into an online media company?
Hi, I'm trying to get a sense of what typical CPM rates are. I'm renovating www.momsworld.com to add community features and more daily-changing content. Need to get some sense of CPM for business plan -- someone told me $15-$50 cpm and I'm wonderi...
Profile Information
- Title:
- CEO
- Company:
- Momsworld
- Company Website:
- http://momsworld.com
- Media Type:
- Publishing, eMedia
- Media Realm:
- Consumer Media
- Home Region:
- Mid Atlantic
- Past Companies & Brands
- Moms Online
Oxygen Media
- I'm Looking For:
- Networking, Inspiration
- Education:
- Princeton University, BA; University of Chicago, MA
- Relationship Status:
- Married
Comment Wall (1 comment)
- At 2:32am on December 7, 2009,
Natalie Regoli, CEO said…
- Are you on Facebook and LinkedIn?
I would like to connect with you there also. I am trying to make more friends and fans so that I can spread awareness for breast cancer during pregnancy. I was diagnosed Stage 3 in the 5th month of my pregnancy in May. My status updates on Facebook and LinkedIn are usually about my fight.
You can become a fan of mine on Facebook here:
Facebook Natalie Regoli
You can connect with me on LinkedIn here:
LinkedIn Natalie Regoli
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