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Katharine
  • Female
  • Princeton, NJ
  • United States
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Typical CPM rates?

Thanks Marcus. I've since revised my expectations dramatically lower, to about $1 cpm for banner ads on a small website. We would have a fairly targeted audience of Moms, which is perennially desir...

Replied Nov 11

Typical CPM rates?
4 Replies

Hi, I'm trying to get a sense of what typical CPM rates are. I'm renovating www.momsworld.com to add community features and more daily-changing content. Need to get some sense of CPM for business p...

Started this discussion. Last reply by Keith Gregory Nov 15.

 

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Keith Gregory replied to Katharine's discussion 'Typical CPM rates?'
Katherine - not sure those numbers effectively will hold up. In the b2b world, you would be good with that kind of range, and perhaps more. However, in the consumer realm, your effectively competing with other sites that provide much broader reac...
November 14
Katharine and Emery Torres are now friends
November 11
Katharine joined Brett Bonnville's group
Media Entrepreneurs
A gathering point for individuals who run their own publishing & media companies to exchange ideas, get feedback, and connect with other media business owners.
November 11
Marcus replied to Katharine's discussion 'Typical CPM rates?'
With a passionate group buying a large quantity of lower-priced items (compared to say computer servers or dump trucks), I'd try to build something around key sponsorships, so that given brands can "own" all the real estate on a given page or sect...
November 11
Katharine replied to Katharine's discussion 'Typical CPM rates?'
Thanks Marcus. I've since revised my expectations dramatically lower, to about $1 cpm for banner ads on a small website. We would have a fairly targeted audience of Moms, which is perennially desirable, so hopefully I could do better than that ove...
November 11
Marcus replied to Katharine's discussion 'Typical CPM rates?'
Those rates are pretty high, but not unheard of if you've got a focused audience that your advertisers can't reach effectively elsewhere. I buy web ads. The way I do it is fairly simple. I know what a lead is worth to me and in a matter of weeks ...
November 11
Katharine replied to Michiel Bom's discussion 'Social network membership as part of a subscription' in the group Online Publishing Business Strategy
No, not ours. Would love to hear more about theirs, if kosher to do so!
November 11
Katharine replied to Michiel Bom's discussion 'Social network membership as part of a subscription' in the group Online Publishing Business Strategy
I would love to hear more comments on this question - am considering a hybrid model (advertising, subscription) for a community site for Moms. I'm looking around for subscription communities and found a super small one on babynames.com (~600) and ...
November 11
Katharine joined Amanda's group
Online Publishing Business Strategy
What are you doing to turn your print brand into an online media company?
November 11
Katharine added a discussion
Typical CPM rates?
Hi, I'm trying to get a sense of what typical CPM rates are. I'm renovating www.momsworld.com to add community features and more daily-changing content. Need to get some sense of CPM for business plan -- someone told me $15-$50 cpm and I'm wonderi...
November 11
Katharine is now a member of FOLIO: mediaPRO
Welcome Them!
November 11

Profile Information

Title:
CEO
Company:
Momsworld
Company Website:
http://momsworld.com
Media Type:
Publishing, eMedia
Media Realm:
Consumer Media
Home Region:
Mid Atlantic
Past Companies & Brands
Moms Online
Oxygen Media
I'm Looking For:
Networking, Inspiration
Education:
Princeton University, BA; University of Chicago, MA
Relationship Status:
Married

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