Kent Palmer's Page

Title:

Circulation Director

Media Type:

Publishing, eMedia

Media Realm:

Consumer Media, Business Media, Associations, City & Regional, Niche/Enthusiast

Home Region:

Mid West

Past Companies & Brands

Madison Magazine, Isthmus Publishing

I'm Looking For:

Networking, Jobs

Professional Background: (Resume)

Kent Palmer – 839 S. Scoville Ave. Oak Park, IL 60304
(630) 615-1541 -- kentpalmerinmadison@hotmail.com

Mission:
Secure meaningful employment, enhance my professional and personal skill sets and career goals, and fulfill organizational missions.

Employment:
Circulation Director – Madison Magazine (2004 – 2008)
Increased single copy direct newsstand sales by 500% and net distributor single copy newsstand sales by 300%; augmented the magazine’s mail and paid subscription file.
Raised direct marketing response rates; deepened market penetration; increased print run to satisfy record readership, up 40%; decreased circulation promotion expenses.

Responsibilities:
• Develop and implement circulation plan and budget
• Initiate and service all direct newsstand accounts
• Develop and implement single copy newsstand sales plan
• Write promotional and direct mail long- and short-copy and email efforts
• Acquire and retain subscribers in and across channels and segments
• Work across departments and with various vendors
• Ensure timely production of the best possible efforts at the lowest possible prices
• Request and approve bids
• Maintain fulfillment files and USPS postal reports
• Data and list management and segmentation employing relational databases
• Generate and submit all publication audit data, ABC/BPA/CVC
• Test and track all subscription and newsstand marketing efforts and efficacy
• Monitor list purchases through extensive tracking programs
• Develop innovative solutions to heighten magazine brand
• Maintain internet store and website’s newsstand directory
• Improve circulation revenues and response rates
• Maintain or reduce operational costs

Member of magazine’s management team. Chaired Morgan Murphy Media Going Green Team.

Contractor – Newspaper Delivery – Isthmus Publishing - Madison, WI (1994-2004)
Pick up and deliver newspapers and maintain POP locations per publisher’s specifications. Substitute on additional routes as needed. Act as right hand man for distribution manager. Deliver ancillary publications as required.

Administrative Assistant/Division Secretary – Kelly Services (1994-2004)
Data entry, database management, word processing, spreadsheets, presentations, filing, copying, extensive PC and internet experience

Education:
University of Illinois at Chicago - Bachelor of Arts - 4.25/5.0 GPA.

Skills, Knowledge and Abilities:
• Has a head for numbers
• Adept computer user, intimately familiar with multiple software suites, especially Microsoft Office and QuickFill
• Web- and new-media savvy
• Understands referential databases and targeted marketing across channels and segments

Other:
Circulation Track Chair – City/Regional Magazine Association Conference (2007)
Developed strategic plan and coordinated and communicated all logistics with Conference Chair and Association staff and vendors, developed workshop curriculum, recruited and secured presenters, obtained digital copies of presentations and created workshop folders for 30+ attendees, coordinated facility set-up with conference staff, introduced presenters and panels and facilitated group discussion, followed up with presenters, attendees and vendors, all while staying well below budget.

Circulation Presentations –
FOLIO Circulation Management Conference presenter, ‘Direct Marketing Best Practices in Traditional Acquisitions Methods’, 2008.
CRMA: Presenter, ‘Build Your Circulation File’, 2007
CRMA: Panel member, ‘In-house v. outsourcing fulfillment’, 2006.

Personal and professional references are available on request.

Personal Interests

Numbers, professional growth, music

Education:

BA

My LinkedIn

Relationship Status:

Not Provided