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Kristi Chezum Dougherty's Page
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Hi Kristi: First off, it would depend on the magazine and if you are audited by ABC or BPA. They each have specific guidelines on what you need to do to have them count toward your total circulation. Then, find a contact at the group/club/organiza...
Looking for advice on developing group subscription promotions - how are you marketing to groups? What guidelines have you used to determine standard rates (if any)? Problems?
This was an initiative from a new owner - dead set on India fulfillment services, along with art, IT, etc. I mostly wanted to see if anyone else was doing it. And now I've moved on, so I don't have to worry about it anymore. :)
India, why India .. Better question, why do you need a "fulfillment" company at all? The time is here for managing this internally and/or via new vendors. You don't hear Huffingtonpost discussing "fulfillment" do you?
Profile Information
- Title:
- Director of Audience Marketing
- Company:
- Reed Business Information
- Media Type:
- Publishing
- Media Realm:
- Business Media, Niche/Enthusiast
- Home Region:
- Rocky Mountain States
- Past Companies & Brands
- Neodata
Imagine Media (Future US)
Werner Publications
Fancy (BowTie, Inc.)
Action Pursuit Group/Beckett Media
- I'm Looking For:
- Friends, Networking, Jobs, Inspiration
- Professional Background: (Resume)
- QUALIFICATIONS
Complete understanding of subscription marketing for paid publications: basic label fulfillment and its reporting; retention management and planning; development of successful direct mail, insert card, gift and Internet campaigns, along with additional marketing channels such as sponsored sales; executive-level long-term planning, budget administration, ABC auditing, circulation strategies; and the ensuing staff communications and management to carry out department and publisher policies and plans. Familiar with Kable (Neodata), Stark, CDS and ESP fulfillment reports.
EDUCATION
1986-91 BA, History, Colorado State University, Ft. Collins, CO
1997-2000 Neodata Classes: Circulation Analysis, Fulfillment Basics,
Financial Analysis, NCORE, Business of Gift
1999 Brown Printing Production Executive Tutorial
1998-2008 CircDay LA
2003-04 Annual ABC Seminar
2003 Management Training 10-Week Seminar
2007-08 Circ Management Show
RECOGNITION
1997 Neodata, Employee of Quarter (first quarter of hire)
1997 Neodata, Outstanding Achievement for Chairmanship of Community Involvement Team
2003 BowTie, Outstanding Achievement for work on subscription
websites
2004 BowTie, Outstanding Customer Service for file clean-up and set
up of procedures on newly acquired Dogs In Review magazine
2005 BowTie, Special Achievement Award for leading 16 title CDS
conversion
2007 Panel Speaker on Fulfillment Conversions at WPA Seminar
2007 Featured in Oct 2007 CM Magazine article "Leading Edge
Fulfillment"
2008 Speaker at CircMan Expo "B-to-C Conversions"
EMPLOYMENT
1997-98 Neodata (aka Centrobe, EDS or Kable), Louisville, Colorado
Marketing Assistant (Jan-Dec 97)
Training Specialist (Dec 97-June 98)
1998-2000 Future Network USA (formerly Imagine Media), San Francisco
Fulfillment Coordinator (June 98-June 99)
Billing & Renewal Manager (June 99-Aug 00)
2000-02 Werner Publishing, Los Angeles
Circulation Manager (Aug00-Feb02)
2002-06 BowTie, Inc. (formerly Fancy Publications), Mission Viejo, CA
Circulation Manager (Feb02-Dec04)
Senior Circulation Manager (Jan05-Mar06)
Mar06- APG Media, Orange, CA
Subscription & Merchandise Director
2005 Elected VP, Membership for WFMA 2006 Board (www.wfma.org)
2007 Elected Recording Secretary for WFMA 2008 Board
- Personal Interests
- Reading - anything I can get my hands on!
Gardening
Movies
Travel
Running (half marathons and shorter)
- Education:
- BA, History, Colorado State University
- My LinkedIn
- Relationship Status:
- Married
Comment Wall (2 comments)
- At 4:00pm on November 21, 2009,
lisa wilkinson said…
- Hi Kristi,
I am hoping you're able to help me. I'm interested in applying for the marketing specialist position in Orange County, and I'm finding some difficulty obtaining a contact name for the hiring manager. Do you know of or know how I can receive the name of the person directly in charge of the marketing department at your office? Any help is greatly appreciated!
Thank you!
Lisa Wilkinson
- At 12:34pm on July 23, 2009,
Lesley Gottschalk said…
- Hi Kristi,
Recently you sent a message to all members of the Growth Strategies group regarding marketing copy for converting free to paid. I looked for the discussion on here and couldn't find one. I'm interested in the same topic. Perhaps you could post it in the forum as a discussion topic?
Thanks!
Lesley Parks
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