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Marcus's Groups
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Audience Development
233 members
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E-Media
364 members
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Social Media Marketing
180 members
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b2b
356 members
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Online Publishing Busi...
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Marcus's Discussions
eReader publishing tool
Replied Nov 11
Typical CPM rates?
Replied Nov 11
What I'm Doing When I Pretend I'm Working...
Latest Activity
At this point, software can't do this. We create BlackBerry, iPhone, accesible versions for the visually impaired, and Kindle-friendly versions. In a nutshell, there's some overlap, but each version requires massaging to various degrees.
Would it...
With a passionate group buying a large quantity of lower-priced items (compared to say computer servers or dump trucks), I'd try to build something around key sponsorships, so that given brands can "own" all the real estate on a given page or sect...
Google doesn't offer a competitive service because any analytics company that will show your data to others is going to lose some business.
I've never understood why companies would share their data w/ Quantcast for the same reason, but I digress...
Those rates are pretty high, but not unheard of if you've got a focused audience that your advertisers can't reach effectively elsewhere.
I buy web ads. The way I do it is fairly simple. I know what a lead is worth to me and in a matter of weeks ...
Specific to the Kindle, the current biggest limitation is Amazon's business model. Because they don't allow publishers to give content away ($1 is the minimum price), there's no opportunity on the device for b-to-b trade publications to use it as ...
Profile Information
- Title:
- Marketing Director
- Company:
- Nxtbook Media
- Company Website:
- http://www.nxtbookmedia.com
- Media Type:
- eMedia
- Media Realm:
- Consumer Media, Business Media, Niche/Enthusiast
- Home Region:
- Mid Atlantic
- I'm Looking For:
- Networking, Business Partners, Inspiration
- Personal Interests
- Distance Running
- Education:
- BA Elizabethtown College
- Other Web Profile or Personal Web Site
- http://nxtbook.com/blog
- My LinkedIn
- My Facebook
- Other Web Profile URL or Personal Web Site
- http://certainintelligence.blogspot.com
- Relationship Status:
- Married
Marcus's Blog
Digital Magazines in the Context of Being Green
There’s a lot of talk about the environment these days - about how to deliver content without killing trees, the ozone or both. Next month’s FOLIO has an entire supplement devoted to it. In fact, I was even interviewed for it, though I realize whatever quotes I gave are subject to the whims and flow of the content and editors.
However, what I told FOLIO is something I’ve told others many times: for most people, the environmental aspect of a digital magazine is a quality outcome of the pr… Continue
However, what I told FOLIO is something I’ve told others many times: for most people, the environmental aspect of a digital magazine is a quality outcome of the pr… Continue
Posted on October 1, 2008 at 10:19am — 1 Comment
Role Reversal - Sell Online, Give-Away Print…
Well, it was probably bound to happen. Scott Karp shows us that the NY Times is now selling online and offering print as a ride-along.
Posted on September 18, 2008 at 10:40am — 5 Comments
Comment Wall (10 comments)
- At 12:37am on November 20, 2008,
Hector Reyes said… - Thanks for the add
- At 11:09am on September 25, 2008,
Sherri Miles said… - Hi Marcus, just watched the YouTube video of Nxtstand, which was really exciting to learn about as a customer. I was wondering if Nxtbook offered something like this, and what do you, there it is! And looking great, thank you!!
- At 11:21pm on September 21, 2008,
Sherri Miles said…
- Hi Marcus, I'll definitely stop by. It was at Folio last year in NYC that I first found out about nxtbook and then I researched many different digital edition providers and you guys were the best fit for us. We're ready for the next issue to be converted now...can't wait. And Eric is having a baby, that's fantastic!! See you in Chicago :)
- At 10:56am on September 18, 2008,
Vincent Hunt said… - Great Post!!
- At 8:07pm on August 11, 2008,
Coire Nichols Houston said… - Hey Marcus,
Thanks a bunch!Once I get my wild bunch (kiddies) down for the evening, I'll take a look at site/info...
Have a good one ! Coire
- At 7:23pm on July 30, 2008,
Sherri Miles said…
- Hi Marcus, nice to "see" you here--I generally find you in my inbox when I receive the nxtbook newsletters, which are fantastic, btw.
-Sherri at Suffolk U
- At 11:03am on June 18, 2008,
Kelly Koenig said… - Didn't make it to the Rock...closest I got was Fishermans Wharf and T-Shirts for the kids that say: Alcatraz Swim Team.
- At 1:29pm on June 11, 2008,
Kelly Koenig said…
- Hi there! WIll I be seeing you this week in San Fran?
- At 7:34pm on June 10, 2008,
FOLIO MediaPRO Team said… - Welcome to FOLIO: MediaPRO. Thanks for joining!
Now that you are here, please feel free to style your profile, upload photos and images and videos from your publication, its events and your company or let your opinion be heard by posting a a blog. If you've already got a blog, you can easily embed it in your profile via an RSS feed.
You can also browse, join and start groups to get connected to industry vets who share a similar interest or are from your area. Each group has its own forum, allowing users to engage in lively discussions on hot topics and ideas.
And be sure to use the 'Invite' tab to invite EVERY magazine, eMedia and pubilishing professional you know to join you on MediaPRO. You can easily upload your e-mail contacts in minutes. Or simply send out an e-mail to every industry pro you know, add a bulletin on Facebook or Myspace ... whatever it takes to help MediaPRO become the largest community for the magazine, eMedia and publishing industry.
Thanks
The FOLIO: Team
- At 10:26pm on June 9, 2008,
Kerry Smith said…
- Hey Marcus. Welcome to our new network, and thanks for being among the first 150 to join. Nice to see you here. Enjoy, Kerry
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