Magazine & eMedia Publishing Professional & Social Network
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Martin I. Hooks
- Male
- Overland Park, KS
- United States
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Martin I. Hooks's Groups
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Advertising Sales
239 members
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Online Publishing Busi...
282 members
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E-Media
360 members
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Social Media Marketing
176 members
Martin I. Hooks's Discussions
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I agree that packaging print and online is the best way to go at this point, but in the beginning there was no way to demonstrate value perceived or otherwise. It's difficult to associate value to a free item without showing the audience and the m...
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Profile Information
- Title:
- Associate Publisher
- Company:
- SRDS, a Nielsen Company
- Media Type:
- Publishing, eMedia, Service Provider
- Media Realm:
- Consumer Media, Business Media
- Home Region:
- Mid West
- Past Companies & Brands
- RH Donnelley
- I'm Looking For:
- Friends, Networking, Jobs
- Professional Background: (Resume)
- Martin I. Hooks
11119 W. 109th Street
Overland Park, KS 66210
913-491-3322
Martin.Hooks@gmail.com
Profile: Professionally qualified Media and Marketing sales consultant with extensive experience in developing and implementing Beneficial Contract Negotiations and Territory Development for business to business sales and marketing for both print and online. Client Focused and Committed to delivering results by achieving goals and objectives and building strong relationships at a variety of levels.
PROFESSIONAL EXPERIENCE:
1995-Present
SRDS/Nielsen/Kantar Media Group
• Associate Publisher – managed and maintained strong relationships with clients, developed new business opportunities for print and online, created and maintained new business pipeline.
• Key Role player in launch of DirectNet “broker research system” and Direct Marketing List Source Online.
• Reformulated six issue print product to an annual Showcase issue and increased overall online advertising programs and delivered greater bottom line revenue in the process.
• Advertising Manager – Grew territory over 20% in 2001, 2002, 2003, achieving $150,000.00 in new revenue collectively. Established and managed long term relationships with infoUSA Group, Experian, Equifax, Acxiom, Specialists, Statlistics, William-Neil Associates/Cabelas and Epsilon Data Services, as well as many small to medium list management companies.
1977-1995 - RH Donnelley/Dontech Publishing
• First position telephone sales representative for one year. Sold editorial services and advertising to new and established businesses in Greater Chicago area. Promoted in 1978.
• Yellow Pages outside sales representative for 10 years consulted and created directory advertising for large and small companies to sell their products and services to the Yellow Page users, maintained renewals in pipeline, increase advertising programs and sought out new business from leads and cold colds. Maintained benchmarks for closing of territory and revenue schedule.
• Direct Mail Account Executive for 8 years, sold direct mail/coop advertising/new mover programs to Chicagoland retailers by statistics of demographics within the city and suburbs, helped create direct mail pieces, exceeded sales quotas to accomplish top sales person awards.
• Worked with National Advertisers such Pepsi Cola, Domino’s Pizza, Meineke Mufflers, AMCO Transmission, and major advertising agencies that represented these firms.
Achievements:
• Awards: Seven time Quota Club. Exceeding goals by more than 20% territory budgets.
EDUCATION:
• DePaul University, Chicago Illinois, Vachel Pennebaker Certificate in Interactive and Direct Marketing.
• DePaul University, Chicago Illinois, School for New Learning, Marketing.
• Truman College, Chicago, Illinois, Marketing.
• Palomar College, San Marcos, California, Liberal Arts
SKILLS:
• RH Donnelley Management Skills Training
• Office Standard 2007
• Excel 2003
• PowerPoint 2003
• Microsoft Word 2003
MILITARY:
1970-1973
• United States Marine Corps, Honorable Discharge – Viet Nam era.
CIVIL ACTIVITIES:
United States Coast Guard Auxiliary, Chicago Chamber of Commerce - Youth motivational speaker at Chicago inner city public schools, Break-Through Foundation - Youth at Risk Board member and Committed partner, Youth recreational Football Coach, Uptown and Lakeview Chamber of Commerce member, Moody Bible and Faith Tabernacle Church member and currently Heartland Church member.
- Education:
- Some College
- My LinkedIn
- Relationship Status:
- Married
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What are you doing to turn your print brand into an online media company?
Groups
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Online Publishing Busi...
282 members
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Social Media Marketing
176 members
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Magazine Event Strategies
82 members
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Cheap Air Tickets Book...
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Audience Development
231 members
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Media Entrepreneurs
78 members
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Growth Strategies
145 members
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E-Media
360 members
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