Matt Kinsman's Page

Back in 2008, Folio: did an extensive report looking at green publishing strategies (http://www.foliomag.com/2008/what-does-it-mean-be-green). It seemed as though green was top of mind with both large and small publishers on the consumer and b-to-b side.How has that changed? How much of a priority is "green publishing" for you today? How has your approach changed? What new initiatives have you taken?See More

Discuss, share, or find information about environmentally responsible printing and production.

Recently there's been a lot of talk about b-to-b magazines borrowing from consumer magazine design. Reed's relaunched JCK hired Robert Newman, former designer for Details, Real Simple and Fortune, while Cygnus is bringing on designer JC Saures to overhaul its magazines. In your opinion, what are some of the best examples of trade magazines borrowing from consumer design or what should they be borrowing? See More

According to Folio's 2010 B-to-B CEO Survey, print is going to fall below 50 percent of total revenues for the first time, while digital will grow 27.7% to 16.6% of total revenue. http://www.foliomag.com/2010/print-dip-below-50-percent-b-b-revenue-first-timeWhere are your advertisers spending their money? What are they askingyou for? Is mobile really turning into a viable revenue source forb-to-b? Are…See More